Berjaya Food, The Making of a Global Franchise Empire
Timeline Description 1994 Kenny Rogers Roasters entered Malaysia via a franchise secured by Berjaya Corporation. Operations were managed under Berjaya Roasters, focusing on mall-based expansion. 1998 The US parent of Kenny Rogers Roasters filed for bankruptcy and was later acquired by Nathan’s Famous. This marked the beginning of ownership shifts for the global franchise. 1998 […]