Other tactics will also be familiar to many travelers. Some hotels that suggest washing bed linen less frequently “to save energy” may be primarily interested in saving money rather than reducing their environmental impact. there is. And some resorts that claim to support local communities simply shuffle such groups and put on cultural shows while preventing guests from spending money outside the hotel. “Eco-resorts and spas” in areas with limited water supplies, perhaps in areas where farmers don’t have enough water to irrigate their crops, are another example of greenwashing.
Victoria Stokes, a former expedition cruise guide and sustainability expert, added: “Companies often wax lyrical about recycling or banning single-use plastics.” “But emphasizing small initiatives while ignoring larger issues such as fossil fuel consumption suggests greenwashing.”
New expedition vessels are increasingly powered by methane-based liquefied natural gas and are described as being “more sustainable” as they emit less CO2 and nitrogen oxides than conventionally powered vessels. However, there is little mention of methane emissions, which can significantly contribute to global warming. Similarly, exploitation of local ecosystems through unethical practices and overtourism under the guise of “wildlife experiences” is rampant.
The UK’s Advertising Standards Authority (ASA) has introduced greenwashing guidelines to help companies avoid featuring such false information in their communications. Recently, the ASA said that airline advertising suggesting the use of sustainable aviation fuel, which is made from used cooking oil and animal fat and produces the same amount of CO2 as conventional jet fuel when burned, ). This led to a misunderstanding.
As more travelers turn to sustainable travel, many are seeing through misleading marketing tactics. “Thorough research helps us choose companies that prioritize true sustainability,” Victoria recalls. “Read between the lines, ask questions, and interrogate before you book.”
