You’ve probably heard of the aptly named “Unexpected Red Theory.” It’s still a hot topic among interior design fans, but we’ve been thinking about the following.
This viral decorating hack, created by interior designer Taylor Simon on TikTok, refers to the idea of placing just one shade of red in any space to instantly lift the mood. Also known as the surprising red theory.
To find out if TikTok’s interior design trends aren’t just a fad and what the new unexpected red theory will be in 2025, we spoke to some experts. I did. What cheerful new shades could replace red as a modern color, and how would they change? Do they incorporate that into their design? You can see it here.
What is the surprising new red theory?
(Image credit: Original BTC)
So does the unexpected red theory apply to other colors as well? If your goal is to create a unique sense of playfulness, look no further than red to disrupt a seemingly mismatched, perfectly curated scheme. Is there a better color?
Below, we’ll share three colors that interior designers are choosing to use in big and small, surprising and unexpected ways in 2025.
1. Unexpected Burgundy
(Image courtesy of deVOL Kitchens)
For those who are really sold on the original Flash of Red idea, designer Cathy Kuo doesn’t stray too far from this tried-and-true theory, tweaking it a bit to create the biggest color trends of 2025. We are proposing to introduce .
“The original Unexpected Red Theory was the idea that adding a pop of red to a space often creates a mystical finishing touch, even if red isn’t part of the overall color scheme,” says Kathy. Let me explain.
She suggests adopting burgundy as an accent color instead. “Its latest iteration extends from just ‘red’ to the darker end of the red tonal spectrum. Unexpected maroon, maroon, black cherry and burgundy. For example, if you have a space that’s primarily decorated in bright, airy neutrals, adding a pop of burgundy red will look super chic and spot-on. ”
(Image credit: TROVE by Studio Duggan)
Decorating with burgundy while maintaining deep, rich hues doesn’t have to be as difficult as it seems.
As the kitchen manufacturers at deVOL Kitchens can attest, sprinkling traditional red on cabinets such as pantry cupboards can go a long way in elevating a neutral kitchen or dining space. The same applies to the built-in burgundy paint of the wardrobe and living room.
The key is to decorate the rest of the room in warm tones and pink-based neutrals, such as Farrow & Ball’s Dimity or the popular Sulking Room Pink. As in the bedroom above, designed by Studio Duggan, the velvet burgundy headboard is grounded in soft pink tones, giving it an air of intensity.
Wavy mirrors are certainly a popular home decor trend for 2024. Inject a little fun into your neutral entryway or pale blue bedroom with this modern and quirky wall mirror.
H&M Home offers great lighting that’s budget-friendly. This brick-colored pleated lampshade is made of linen and metal and brings a retro feel to boring lamp bases that are in need of an upgrade.
The subtle striped trim on this deep berry red pillow adds a touch of pattern to the bold print. Soft velvet is perfect for fall and holiday decor.
2. Unexpected Yellow
(Image credit: Bethany Adams Interiors / Photography JL Jordan)
Decorating with yellow has also recently become popular. From vibrant sunshine hues to buttery yellow hues, a warm step up from neutrals and beiges to soft yellows is an easy way to bring more color into your home. Especially if it’s done in an unexpected way.
“Like red, yellow has certain irritants and in large doses can be overwhelming or even uncomfortable for some people,” she says, referring to the space above her large yellow couch. says interior designer Bethany Adams.
“But a little pop of yellow here and there has the same fun and ‘unexpected’ quality as social media’s darling red,” she suggests.
(Image credit: TROVE by Studio Duggan)
“I favor sunny yellow hues and use it everywhere from my statement sofa to my pocket-sized powder room (the ultimate surprise!) and everything in between, including pillows and accessories,” Bethany continues. .
“It’s a truly versatile color, and like red, if you’re afraid to get too particular, starting small with something like a candle or a bouquet of tulips is a great way to experiment.”
Pops of yellow can also be introduced through small accessories and fresh flowers, as Bethany suggests, but to further enhance the ambience, try the best yellow paint on an accent ceiling or yellow wood trim You can also.
Loewe Perfume Wasabi Scented Candle 330g
A cult favorite, Loewe candles are now instantly recognizable. This bright, tangy yellow hue is infused with the scent of the Eutrema japonica plant, creating a warm, spicy aroma that unfolds with uplifting lemongrass notes as it burns.
Babouche is probably one of Farrow & Ball’s most uplifting bright yellow paint colors. It instantly makes you feel cheerful, but if you think it’s just a little too bright, opt for a buttery, gentle hay instead.
With a contemporary yet retro design, this Sun at Six stool is upholstered in bright mustard velvet and packs a punch. Sculptural lines and thick legs give this stool a modern feel.
3. Unexpected blue
(Image credit: Bert & May / @home_at_brookes_02)
“We interpret the theory of unexpected red as an unexpected theory of all colors,” says Christina Hersonsky, founder of STUDIO KEETA. “Incorporate pops of color or unexpected colors into your room to give your space the dramatic appeal it needs.”
And it’s true, in fact, this theory applies to almost any color, as long as it looks surprising and out of place. However, blue is one of the most popular variations of this trend.
“Recently, I’ve been doing unexpected blues, drawn to cobalt and Yves Klein blue,” adds Christina. “Don’t be afraid to drop splashes of color in a few places throughout the space to make that color pervasive,” she suggests, referring to the red thread theory (which can help with unexpected red and (do not confuse).
(Image credit: Carly Summers)
Christina embraces bright, bold blues for unexpected pops of color, but this isn’t limited to just bold primary colors.
Similarly, when decorating with blue, choose soft, pale colors for amazing color choices. Try icy-cool tones of blue in a warm, neutral space, like the entryway above designed by Carly Summers, with a soft blue mudroom closet to hide boots and coats. Please take a look.
In a soft bluebell hue, this new kitchen and dining chair from Serena & Lily feels like a lovely upgrade to a traditional wooden chair. This would be a welcome addition to any coastal kitchen.
“Blue Plant Triptych” by Kate Roebuck
Created by textile designer turned artist Kate Roebuck, this playful triptych art features a bold cobalt blue background that nicely offsets the abstract floral design. It is sure to give your home an unexpected impact.
Playful scallops and fun shades of blue make this decorative tray stand out. Place it on top of your dresser or stack it on your coffee table or console to liven up your vignette with a pop of bright blue.
No matter which color you choose, the theory of unexpected red means trying something a little outside the box to make your space feel less contrived and more unique, and to achieve that dopamine burst. I will.
