Virtual fitness and home fitness equipment brand introduces Transform, a new fitness app that represents the future of fitness
A new fitness app has hit the market, the brainchild of virtual fitness solutions brand Wexer and home fitness equipment leader Core Home Fitness.
Dubbed “Transform,” the fitness app features guided workouts, real-time tracking, and a connected fitness community for users to join.
“At Core Home Fitness, we have always been committed to empowering individuals to take control of their fitness journey,” said Michael Gaitsky, CEO of Core Home Fitness. “With Transform, we extend our vision beyond equipment.”
Designed for users of all fitness levels, Transform offers professional trainer-led workouts, the ability for users to customize their own fitness journey, and integrated tracking via MyZone and FitRadio for support and motivation. provides you with the opportunity to connect with other users. Workouts range from dumbbell-based strength training, boxing, FightMaster X, cycling, yoga, nutrition, and more.
Robert Louw, chief growth officer at Wexer, said the app marks a pivotal moment for the fitness industry.
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“We are excited to partner with Core Home Fitness in the launch of Transform,” said Louw. “This app represents the future of fitness, bringing together technology, community and expert coaching to make fitness accessible, engaging and personal, delivering personalized coaching and coaching directly to users’ fingertips. We provide a comprehensive solution that motivates you.”
The new fitness app is now available on the App Store and Google Play. For a limited time, users can try Transform for free for 14 days.
Courtney Rehfeldt
Courtney Rehfeldt has worked in the broadcast media industry since 2007 and freelanced since 2012. Her work has been featured in Age of Awards, Times Beacon Record, The New York Times, and has an upcoming article in Slate. She studied yoga and meditation with Beryl Bender Birch at the Hard & the Soft Yoga Institute. She loves hiking, being outdoors, and is an avid reader. Courtney holds a Bachelor’s degree in Media and Communication Studies.
