EVANSVILLE, Ind., Oct. 15, 2024 /PRNewswire/ — Escalade, Inc. (NASDAQ: ESCA), a leading manufacturer and distributor of sporting goods, recreational equipment, and fitness equipment, is pleased to announce a new U.S. weight partnership. I’m proud of that. is a subsidiary and an authorized US distributor of adidas fitness accessories. This exciting addition strengthens US Weight’s growing portfolio of fitness brands, which already includes industry leaders Lifeline Fitness, US Weight and The Step.
Our strategic partnership with RFE International, a global licensee of adidas’ home fitness, training, yoga, recovery and strength accessory products, positions US Weight at the forefront of the fitness market and brings adidas’ cutting-edge fitness accessories to the world. It will be delivered to a wide range of people. US market. The adidas Fitness series includes innovative gear designed for both professional athletes and fitness enthusiasts.
“We are excited to add adidas Fitness to our strong lineup of fitness brands,” said Bob Guinn, general manager of U.S. Weights. “This partnership is an important milestone for us as we continue to expand our product footprint in the fitness space. Adidas is a globally recognized brand synonymous with excellence and we are proud We are excited to bring quality fitness products to American consumers.”
Craig Hoskins, NAM General Manager at RFE, said: “The addition of US Weight to our family of global distribution partners is very exciting for RFE International, and we are excited to appoint US Weight as our new US distributor with responsibility for our entire adidas Accessories portfolio. “We are doing so.” International.
“We not only view US Weight, along with the full resources of Escalade Inc., as a key strategic partner in the development and expansion of the Adidas training accessories product line, but also through our deep network of retail partnerships. Appeal to consumers.”
“Their commitment to retail excellence and customer satisfaction aligns perfectly with our values, and we are confident that this partnership will improve the experience for U.S. customers, both retailers and end users. ”
“With exciting new product developments and a trusted partner at U.S. Weight, we look forward to making adidas the go-to accessory brand for all sports and fitness enthusiasts across the United States for years to come.”
With the growing demand for premium fitness products, US Weight is committed to providing innovative, reliable, and best-in-class solutions to fitness enthusiasts nationwide. The addition of adidas Fitness also aligns with Escalade’s mission to provide world-class products that inspire an active and healthy lifestyle.
Sales of adidas fitness products will begin immediately, and products will be available through select retail partners, fitness specialty stores and online by January 2025.
About US weight
US Weight is a leading domestic manufacturer of fitness weight sets, aerobic steps, umbrella bases, canopy weights, crowd control products, and tractor wheel weights. Founded in 1996 and based in Olney, Illinois, Weight is a trusted name in the fitness, safety and outdoor industries. For more information, please contact Allison McDonald at allisonmcdonald@usweight.com.
About Escalade
Founded in 1922 and headquartered in Evansville, Indiana, Escalade designs, manufactures and sells sporting goods, fitness and indoor/outdoor recreational products. Our mission is to bring families and friends together and create lasting memories. Leaders in their respective categories, Escalade brands include Brunswick Billiards®; STIGA® table tennis. Accudart®; RAVE Sports® Water Recreation. Victory Tailgate® Custom Game. Onix® Pickleball; Goalrilla™ Basketball. Lifeline® Fitness. Woodplay® playsets. and Bear® Archery. Escalade products are available online and at major retailers nationwide. For more information about Escalade’s many brands, history, finances and governance, please visit www.escaladeinc.com.
About RFE
Founded in 2001, RFE International is a global sports and fitness company specializing in the design, manufacture, marketing and sale of comprehensive fitness equipment for both commercial and residential markets.
With a distribution network covering more than 60 countries around the world, our market-leading product lines are designed and developed under the top brands in today’s sports and fitness world, including Adidas, Reebok and Dynamax Fitness.
Our wide range of equipment ranges from small portable accessories such as gloves, recovery supports and compression, jump ropes and yoga mats, to larger strength training and cardiovascular equipment such as treadmills, bikes and training benches.
We aim to provide world-class performance to our distribution, retail, and commercial partners by providing unique, high-quality products, efficient customer service, and influential marketing activities to promote sales. I am.
To learn more about RFE’s many brands, history, product catalog and sustainability guidelines, visit www.rfeinternational.com.
About adidas
Adidas is a world leader in the sporting goods industry. headquartered in
The company, based in Herzogenaurach, Germany, has more than 59,000 employees worldwide and had sales of 21.4 billion euros in 2023.
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SOURCE Escalade Co., Ltd.
