Björn Woltermann founded Catalyst, a manufacturer of FDA-approved at-home EMS bodysuits that are changing the way people work out.
In the latest episode of Athlete News’ unscripted podcast, Bjoern Woltermann, founder and CEO of Katalyst, joins co-hosts Edward Hertzman and Eric Malzone to discuss the promising world of electrical muscle stimulation (EMS) fitness.
Walterman, Hertzman, and Marzone begin by exploring the history of EMS fitness and its rise in Europe, then delve into the science of EMS, including the modality’s recent expansion in the United States. Watch this episode of “Unscripted” for an unfiltered take below.
Prospects for growth (and limits) for EMS fitness in the U.S. Why Katalyst is the “Peloton of Whole Body Electrical Muscle Stimulation,” but it’s smarter Is connected fitness dead? …Probably not
Key issues:
(0:00 – 6:06) Introduction to EMS technology and personal experience (6:06 – 12:45) Science behind EMS and its history (12:45 – 20:52) Bringing EMS to the US market Challenges of implementation ( 20:52 – 25:37) The role of technology in fitness and motivation (25:37 – 30:15) Branding and the fitness experience (30:15 – 39:19) Quality and value of fitness products ( 39:19 – 46:36) Targeting unsuccessful fitness demographics (46:36 – 49:28) Ozempic and fitness: complementary approaches? (49:28 – 52:24) B2B growth and future opportunities
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