Detour Destinations, the new all-inclusive era, JOMO Travel powers next year’s travel plans
NEW YORK , Oct. 16, 2024 /PRNewswire/ — Today, Expedia Group announced Unpack ’25, a data-driven annual outlook on traveler motivations and next year’s destinations.
Experience the full interactive multichannel news release here: https://www.multivu.com/expedia/9272153-en-expedia-group-unveils-unpack-25-the-trends-in-travel- report
Expedia Group analyzed our own travel data, insights from 25,000 travelers, and the latest industry innovations to ‘uncover’ eight travel trends to watch in 2025. This includes detour destinations, JOMO (Joy of Missing Out) trips, and one-click trips. Help travelers explore and book their next trip on Instagram.
“At Expedia Group, we are continually working to bring technology and travel together to make travel simpler and more enjoyable. This is an opportunity to think about how we innovate,” said Ariane Gorin, CEO of Expedia Group. “Based on this year’s trends, I’m looking forward to booking a one-click trip and visiting some detours on my next vacation.”
Expedia – Detour Destinations: Next year, travelers will not only visit established destinations, but also add detours. Expedia’s destinations this year are located close to popular attractions, making them perfect for day trips, as well as major tourist attractions. In search of less crowded and lesser-known destinations, 63% of consumers say they are more likely to visit a detour destination on their next trip*.
Expedia has compiled a list of 10 trending detour destinations for 2025, based on increased flight searches. 1
Reims, France (detour from Paris) Brescia, Italy (detour from Milan) Cozumel, Mexico (detour from Cancun) Santa Barbara, California, USA (detour from Los Angeles) Waikato, New Zealand (detour from Auckland) Girona, Spain (detour) Barcelona From) Fukuoka Prefecture (detour from Tokyo) Abu Dhabi, UAE (detour from Dubai) Krabi, Thailand (detour from Phuket) Canmore, Alberta, Canada (detour from Calgary)
Explore each detour destination here.
Expedia – Goods Travel: TikTok inspires travelers to travel for covetable (and shareable) specialty items. From Dubai’s hottest chocolate bars to French butter, Korean skin care products and Japanese candies, travelers are carving out extra space in their carry-on bags for unique treasures and stocking up on goods. You might even create an entire trip.
When going on vacation, 39% of travelers visit a grocery store or supermarket, and 44% shop for local products they can’t get at home. * Coffee tours in Costa Rica, tea tastings in China, and matcha experiences in Japan are among the most popular. Popular goods that can be booked on Expedia Getaway Experience 2
Enter the new souvenir era and explore more collectibles trips here.
Hotels.com – The all-inclusive era: All-inclusive resorts are not just for families who want to sunbathe by the pool. Today’s all-inclusives appeal to Gen Zers looking for stress-free stays and great deals. One-third of Gen Z travelers say their perceptions of all-inclusive hotels have changed for the better, and 42% say all-inclusive resorts are now their preferred hotel type.
The top three reasons Gen Z embraces the all-inclusive era are: minimal stress (41%), ease of booking (39%), and staying at an all-inclusive hotel feels luxurious (38%).
Check out our curated collection of resort stays from the all-inclusive era here.
Hotels.com – Hotel Restaurant Renaissance: When booking a hotel, travelers not only reserve a room, but also a dinner reservation. Hotels around the world are opening acclaimed restaurants with Michelin-starred chefs and rotating seasonal menus to woo their guests.
Travelers are looking for great dining experiences in hotels. Positive reviews of hotel restaurants, chefs, and bars increased 40% year over year on Hotels.com. 3 In addition, nearly one-third of travelers say they’re more likely to book a restaurant at a popular hotel if they have room service, and 31% say they have a reserved table at a restaurant. . The biggest reason is that it is limited to hotel guests.
Check out Hotels.com’s top recommended hotel restaurants here.
Vrbo – JOMO Travel: We often experience FOMO when we see others go on action-packed vacations, but by 2025, travelers will embrace JOMO, the joy of missing out. Sho. JOMO Travel means doing less on vacation to escape the hustle and bustle of everyday life, staying in cozy cabins or quiet beach houses to relax and connect. Two-thirds (62%) of travelers say this type of travel reduces stress and anxiety, and almost half say it enhances quality time with loved ones.
The best way to experience JOMO Travel is by staying in one of our charming beach houses, secluded lakeside lodges, or cozy mountain chalets. JOMO Travelers’ top vacation rental amenities are pools, secluded gardens, hot tubs, and porches with views. *
Are you ready to miss out? Find JOMO Travel certified vacation homes on Vrbo here.
Vrbo – Phenomenon List: To see the total solar eclipse in 2024, thousands of tourists will book private villas along the path of the total solar eclipse, and people will travel long distances to see the natural phenomenon in person. has been proven. According to survey data, the top phenomenon travelers want to see is the Northern Lights (61%), followed by geological phenomena such as volcanoes, geysers, and hot springs (30%). 80% of travelers say it’s important to stay where you can best see these natural wonders*. It’s no surprise, then, that private holiday homes in secluded and rural destinations are ideal for phenomenon seekers.
Vrbo has handpicked the following natural phenomena that travelers will want a front row seat to in 2025.
International Dark Sky Park – Arches National Park, Utah Firefly Season – Great Smoky Mountains, Gatlinburg, TN Penguin Parade – Phillip Island, near Melbourne, Australia Bioluminescent Plankton – Vero Beach, Florida ‘Black Sun’ Starling Migration – Denmark Wadden Sea National Park Japanese Ballet Crane – Hokkaido, Japan The highest tides in the world, walking on the seabed – Bay of Fundy, Canada Starlings chirping – Somerset Volcano, lava field, black sand beach, England – Reykjavik, Iceland Northern Lights – Lapland region, finland
Find private vacation homes near some of the world’s most impressive natural wonders here.
Set Jet Predictions for 2025: From bingeable streaming shows to reality TV, travelers continue to turn to screens for travel inspiration. This trend has continued to grow since Expedia Group identified set jetting as a travel behavior in 2022. Two-thirds of travelers say movies, streaming services, and TV shows influenced their travel choices, an increase of 16% from last year.
For the second year, Expedia, Hotels.com, and Vrbo have put together the SetJet Forecast to reveal the entertainment-inspired destinations travelers will turn to in 2025. Destinations inspired by Emily in Paris and The White Lotus aren’t the only ones on the set. – Outstanding jetting as evidenced by these post-release Expedia search data:4
Dubai is inspired by “The Real Housewives of Dubai” Montana and Wyoming are inspired by “Yellowstone” New York City is inspired by “And Just Like That…” Cape Town is inspired by “One Piece” Scotland is inspired by “One Piece” Inspired by “Traitor”
Learn more about the 2025 Set Jet Forecast destinations here.
One-Click Travel: Half of consumers make a purchase every day, week, or month because of trusted influencer content. 5 Shopping on Instagram and TikTok has become the new norm for low-priced items like fashion and beauty, but travel shopping on social media is still here. In the early stages. Half of consumers have wanted to book a trip they saw on their social feed, but cite time and complexity as the main barriers. Expedia recently launched the travel industry’s first shoppable storefront, curated by social media creators, tastemakers and brands, with over 100 travel shops live on the Expedia app.
Learn more about One-Click Trip. Visit Expedia’s Travel Shop to purchase travel recommendations hand-picked by our creators.
Learn more about Unpack ’25™ travel trends and download the full report here. For Unpack ’25 assets and other news from Expedia, Hotels.com and Vrbo, visit www.expedia.com/newsroom.
Note to editors:
All-inclusive era resorts around the world:
Hotels with notable dining experiences Restaurant Renaissance Hotels:
Hotel Del Coronado – Coronado, California
The grand opening of Hotel del Coronado’s world-famous Nobu restaurant is scheduled for next year. Susana Balbo Winemaker’s House – Chaclas de Coria, Argentina
Argentinian winemaker Susana Balbo offers wine pairings at this boutique hotel near Mendoza. ROMEO Napoli – Naples, Italy
Michelin-starred Alain Ducasse has appointed up-and-coming Alessandro Lucacino as the new Executive Chef of Il Ristorante Alain Ducasse.
phenomenon list
The best time to experience the peak at Phenomenalist destinations:
April-May or September-October: International Dark Sky Park – Arches National Park, Utah May-June: Synchronized Firefly Season – Great Smoky Mountains, Gatlinburg, Tennessee Year-round: Penguin Parade – Near Melbourne, Australia Phillip Island July-September: Bioluminescent plankton – Vero Beach, Florida February-mid-April and August-December: ‘Black Sun’ starling migration – Wadden Sea National Park, Denmark February-March: Red-crowned cranes Ballet – Japan, Hokkaido year round. Please visit during high tide. World’s highest tides, walking on the ocean floor – Bay of Fundy, Canada December-January: Sound of starlings – Somerset, UK June-August: Volcanoes, lava fields, black sand beaches – Reykjavik, Iceland End of August ~April: Aurora Borealis – Lapland, Finland
Set jetting predictions for 2025:
*Methodology
The third-party research was commissioned by Expedia Group and conducted by market research company OnePoll in accordance with the Market Research Society’s Code of Conduct. The survey was conducted among 25,000 respondents in 19 countries among adults who have traveled for leisure or are planning to travel in the next three years.
About Expedia Group
Expedia Group, Inc.’s brands help everyone, everywhere, travel through our global platform. Driven by our core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We deliver industry-leading technology solutions that drive the growth and success of our partners while driving memorable experiences for travelers.
For more information, please visit www.expediagroup.com. Follow us on X, Instagram, and LinkedIn.
© 2024 Expedia, Inc., an Expedia Group Company. Unauthorized reproduction is prohibited. Trademarks and logos are the property of their respective owners.
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1 Period September 1, 2023 to August 31, 2024
2 Based on Expedia global activity data from January 1, 2024 to August 1, 2024
3 Based on Hotels.com hotel review data between January 1, 2024 and July 4, 2024 and January 1, 2023 and July 4, 2023.
4 Release date compared to 90 days in 2023 and the same date in 2022, based on Expedia travel data.
5 2024 Influencer Marketing Report: Sprout Social, the influencer we trust (April 2024)
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SOURCE Expedia Group
