When it comes to beauty, there’s nothing worse than poor skin. And as beauty consumers examine their faces through magnifying glasses to better understand imperfections that went unnoticed even from a distance, under-eye wrinkles and skin barrier repair are the fastest-growing concerns. says Spurt.
wrinkles under the eyes
Whether it’s due to lack of quality sleep, muscle exercise from daily intense laughter, or aging, wrinkles under the eyes are a top concern for discerning consumers.
According to analysts, under-eye wrinkles has seen a +96.0% increase in views compared to last year, with an average of 208,600 views per week on TikTok. On Google, searches for under-eye wrinkles average 250,000 times per month, an increase of +77.8% over the past year. Top search queries on Google include under eye wrinkles, deep under eye wrinkles, how to get rid of under eye wrinkles, makeup, etc. On TikTok, #makeuptutorial (47.5,000 average weekly views), #makeuptips (average 44.2,000) and other popular hashtags. (weekly views) and #concealer (weekly average views 41.2K) are dominant.
Some consumers are looking for ways to get rid of under-eye wrinkles, leaving room for brands to launch products that specifically target this problem, while others are looking for makeup solutions that don’t make fine lines worse. I’m looking for. TikTok creators are sharing tips for avoiding cakey under-eye makeup. This highlights a new opportunity for brands to develop products that not only target under-eye wrinkles, but also educate consumers on how to apply makeup to prevent unwanted blemishes.
skin barrier repair
Skin barriers continue to capture consumer attention, with data supporting their growing popularity. In fact, as TikTok suggests, views related to the skin barrier increased by +74.8% compared to last year, reaching an average of 478.7,000 views per week. Google saw a +7.9% increase in searches, with an average of 9.9,000 searches per month. Popular hashtags on TikTok include #rednessskincare (11.2K views per week on average), #skincaretips (9.8K views per week on average), and #skincareforsensitiveskin (7.1K views per week on average) . Meanwhile, Google’s top queries focus on finding the best skin barrier repair products. Understand how to repair your skin barrier and learn how long the process takes.
Spate said this continued interest is an opportunity for brands to educate consumers about skin barrier health and offer products specifically designed to repair it, expand existing product lines and improve skin barrier health. He says there is a possibility of introducing barrier repair kits.
