Ulta Beauty has launched two new digital experiences in honor of Mental Health Day. It is a content-rich platform designed to support the online digital community and The Joy Project, the retailer’s commitment to “power beauty for good for all.”
The Ulta Beauty Community serves as an inclusive digital space for beauty enthusiasts, employees, loyal customers and more to share their personal beauty routines, tips, and personal stories, as well as access exclusive content from industry experts. can. There are four different groups in the community – “Makeup is magic”, “Skincare>Everything”, “Love is in the hair and transport”
The beauty retailer also launched The Joy Hub, a dedicated section of Ulta.com. This section features expert commentary and content from members of The Joy Council, including author Deepak Chopra, director emeritus of Ulta. The hub gives visitors on-demand access to video content focused on mindfulness and emotional well-being, so they can cultivate joy in their daily lives.
A cornerstone of The Joy Hub’s content strategy is The Joy Of…, a new podcast series featuring provocative interviews with leading voices, influencers, and mental health advocates in the beauty industry. Hosted by Ulta Beauty PR Directors Michelle Crossan-Matos and Crystal Carroll, each episode explores the unique ways beauty and joy intersect.
“At Ulta Beauty, we believe in the power of community and are proud to be a place where everyone can explore and celebrate the world of beauty together,” said Ulta Beauty’s Chief Marketing Officer. Michelle Crossan-Matos said in a statement. “Beauty and mental health are deeply connected, so we launched these initiatives on World Mental Health Day to encourage people to find community, holistic experiences that nurture both mind and body when it comes to beauty. Encourage them to think about it as a forum to share and bring joy to their daily lives.”
