Ulta Beauty is partnering with Rokt to add non-specific advertising to retail media network (RMN) UB Media. Going forward, brand and advertising partners, including those not sold by Ulta Beauty, will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. This partnership provides beauty retailers with new revenue opportunities and deepens customer relationships beyond the competitive holiday season.
“We are committed to providing our guests with a personalized and advanced end-to-end experience, and this partnership will allow Ulta Beauty to receive access from premium brands and service providers that provide personalized service for each guest. We can build that capability by delivering our message to our online guests,” Brandi Pitts, Ulta Beauty’s senior vice president of marketing and media, said in a statement.
Rokt’s technology is designed to give Ulta Beauty full control over which ads customers see and how often during the post-purchase experience. Key non-endemic advertising partners include DoorDash, Hulu, and PayPal.
With approximately 44 million loyalty program members, Ulta Beauty leverages this wealth of first-party data to power UB Media with offsite video, offsite display ads, and advertising on Snapchat, Pinterest, TikTok, and Meta. We offer an extensive menu of digital advertising solutions including; platform. The retailer is also investing heavily in creating content and media experiences that drive retention and engagement. For example, the retailer recently announced a new content platform to support mental health initiatives.
