Key stats: U.S. Travel Media Network (TMN) advertising spend is expected to reach $2.13 billion this year and increase to $2.96 billion in 2026, according to September 2024 forecasts .
Beyond the charts:
TMN’s ad spend is expected to increase by 29.1% this year and continue to grow at double-digit rates throughout the forecast period of 2026. Despite promising growth, TMN’s ad spend remains a much smaller player in the commerce media landscape compared to Retail Media Networks (RMN). According to our forecast, RMN spending this year will total $54.85 billion.
Use this chart: Marketers can use this chart to assess the potential of travel media, budget future spending, justify advertising through travel media, and understand how valuable their data is. You can prove that there is.
Related EMARKETER reports:
Note: Examples of websites, apps, or screens primarily engaged in travel services include airlines, cruise and lodging properties, tourism bureaus, destination marketing organizations, travel agencies, country clubs, and online travel agencies (OTAs). ), travel agencies, travel websites, visitor centers, car rental companies, leisure and unmanaged business travel. Digital ad spend includes ads that appear on desktop and laptop computers, mobile phones, tablets, and other internet-connected devices, and includes all of the various forms of advertising on these platforms. .
Methodology: Estimates are based on macro-level economic conditions, historical trends in the advertising market, historical trends of each media in relation to other media, reported revenues from major advertising publishers, and various variables related to the advertising spending market. It is based on an analysis of elements. Includes estimates from other research companies, data from benchmarking sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives from advertising agencies, brands, media publishers, and other industry leaders.
