American Marketing Group (AMG) has introduced AI Connect, an advanced AI tool to increase marketing efficiency for advisors. TripXpress’ advanced technology enhancements streamline live updates and expand your cruise offerings. Marketing efforts have significantly increased email communications and lead generation, expanding outreach. Enhance your travel options with preferred partners and a wide range of airlines. KORE expands its travel education program to Canada, offering customized courses.
American Marketing Group (AMG) deploys innovative technology and marketing strategies to drive sales growth for our affiliated advisors. Leading the way is AI Connect, a customized artificial intelligence tool designed to empower advisors. This unique system allows you to quickly create sophisticated marketing materials, turning what once took hours into just minutes. By compositing social media captions, blog posts, and landing pages, AI Connect seamlessly integrates with Canva to create graphics that uniquely resonate with each advisor’s brand style.
Advisors enjoy unique benefits with AI Connect, including:
Specially customized to suit your requirements. Content remains private and is not used to develop AI models. Suppliers offer exclusive deals that are easy to access. Competitively priced, far below other travel AI tools.
Nicole Mazza, AMG Chief Marketing Officer, said: “Generative AI represents a more than $28 billion opportunity for the travel industry. With AI Connect, we are seizing that opportunity and giving advisors the advantage they need to stay ahead in a rapidly evolving industry. Connect lets you work smarter and faster to create professional marketing materials that drive sales.
Technology advancements and customer engagement
Continuing its tradition of innovation in the travel sector, AMG will strengthen its esteemed tripXpress booking platform this year. The system currently offers live updates of passive reservations and expanded inventory for 26 cruise lines, many of which offer direct connections. A more intuitive consumer experience complements these upgrades, with the promise of smoother navigation and a new feature: Deep Linking. Future developments will allow advisors to link directly from their online content to TripXpress, making it easier for clients to navigate from inspiration to booking.
Other innovations include:
Custom branded URLs that are consistent across all marketing initiatives. Power your advisor’s extranet and consolidate important marketing and sales information into a streamlined home page.
Expand marketing scope and discover potential customers
AMG’s marketing efforts have grown significantly this year, with impressive expansions including:
Consumer email increased 47% to 5.6 million. Emails to advisors increased by 4.4%. Monthly page views on the Advisor Extranet site increased by 4.3%. A total of 12,000 leads were directed to advisors.
Digital campaigns remain integral to AMG’s strategy and consistently deliver high-quality leads. The planned campaign will target cruise newbies, luxury travelers and customers looking for a romantic travel experience. Enhanced profiles on the TRAVELSAVERS, NEST, and Affluent Traveler Collection websites allow potential clients to select advisors based on location, expertise, and special skills.
“We are driven to constantly innovate because the success of our advisors depends on it,” Mazza says. “Advisers don’t have enough time in a day to juggle all of their responsibilities. Through our efforts to help them book and market their travel more efficiently, we are reducing the amount of time they spend on customer service. We are giving back valuable time to them.”
Expanding travel options and expanding KORE
AMG strengthens its travel options with new preferred partners, including Project Expedition, which offers a range of global experiences, and Le Passage to India, which offers bespoke journeys across India. Travel industry solutions continue to be critical to ensuring compliance and mitigating risk.
The airline network has expanded to 60 airlines, including Qantas, Turkish Airlines, Baumud Air, Condor Airways and LATAM Airlines. Meanwhile, the TRAVELSAVERS Preferred Hotels program is powered by partnerships with more than 51,000 hotels worldwide, including 1 million serviced apartments.
In 2024, the program launched two key initiatives: an online marketing store and an extended stay promotion program to address the growing demand for extended stay accommodations.
AMG’s travel education initiative, KORE, currently serves Canada and offers a comprehensive online curriculum specific to the region. KORE incorporates advice from local experts to address practical and regulatory needs, such as fraud prevention.
KORE aims to reach a diverse audience, including veterans and individuals involved in workforce development programs. This visionary approach supports the development of professional travel advisors and business owners and underpins AMG’s commitment to advancement and education in the travel field.
