In-cosmetics Asia will be held in Bangkok from November 5th to 7th, 2024, bringing together more than 600 global personal care ingredient suppliers and creating business opportunities for beauty creators in Asia Pacific (APAC) and beyond. Generate insight and inspiration. .
Asian networking and educational opportunities in the cosmetics industry
The show will feature various zones, sessions and opportunities for networking and education, including:
In the Marketing Trends session, Anindita Manias, Senior Analyst at market research provider Euromonitor International, will speak on ‘Glow Up: Exploring APAC’s Beauty and Personal Care Revolution’.
Here, she shares a sneak peek at the three top trends she predicts for 2025, along with insight into their claims and ingredients.
Top 3 trends forecast for APAC beauty market in 2025
In 2025, three key trends are set to define the beauty industry in APAC.
Anindhitha Maniath (Anin), Senior Research Analyst, Euromonitor International
Premiumization is gaining momentum as more consumers, especially the aging population, invest in luxury, high-quality products that deliver results while feeling luxurious. At the same time, holistic health is gaining a lot of attention as people seek beauty solutions that support their overall health. Convenience also remains a priority, and busy lifestyles are driving demand for multifunctional products that streamline routines and come in easy, user-friendly formats.
APAC beauty claims and benefits
Natural remains the top claim in beauty and personal care, with almost 15% of products in 2023 featuring natural.
Products often make claims such as moisturizing effects and being paraben-free. But as consumers become more educated and do more thorough research, they have a clearer understanding of what they want from beauty and personal care products. This has led to an increased demand for more specific claims, such as being dermatologically tested or vegan.
Shoppers, too, are no longer satisfied with common claims. Instead, they want transparency and products that align with their values, such as animal testing and ingredient safety.
The innovation behind the benefits
Products that feature natural, clean ingredients and boast sustainability are the key drivers of the market. Many product launches highlight eco-friendly initiatives, and even private brands like Guardian, reflect the trend towards conscious beauty solutions, with products such as the Eco Garden range made with 100% vegan formulations. The product is on sale.
