Joah is a Korean beauty brand to watch. Here’s everything you need to know.
This beauty brand wants to help you simplify your daily life without sacrificing effectiveness.
They say, “With Joa, you don’t need 10 steps and 20 products to achieve the best skin ever.”
You can start with JoahNow, a limited edition box with four key products for an easy and effective skincare routine.
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The JoahNow pack includes a cleanser, lip primer, needling ampoule, moisturizer, and a free sheet mask.
All products in the JoahNow box are not tested on animals and do not contain harmful chemicals such as parabens. Additionally, the products include shades and formulas to suit all skin types.
For more information about the JoahNow Skin Care Box (including the products inside), see below.
What’s in the JoahNow box?
The JoahNow box includes four key products for your skincare routine. (Yoa)
The JoahNow box includes four key products to help you start your new skin care routine.
There’s a cooling powder cleanser for “refreshing and gentle exfoliation.” The pH-balanced cleanser gently removes dirt with exfoliating enzymes and cooling urea.
Hydrosteam Lip Primer deeply moisturizes and smooths lips. The water-based formula contains jojoba seed oil and glycerin to naturally plump up your lips without the burning sensation of traditional lip volumizers. Plus, it can be used alone or layered with your favorite lip color for long-lasting wear.
The concentrated needling ampoule contains microscopic spicules and is encapsulated with hydrating hyaluronic acid to support supple skin. Spicules are dissolving microneedles that promote fresh, plump skin.
Cooling Sherbet Cream is a cooling moisturizer that soothes dry skin. A nourishing sherbet-like formula with a velvety matte finish.
How do I buy it?
It’s now available for purchase for a limited time on Joie’s website for $30. The first drop of JoahNow boxes are sold out.
The brand says: “These products are hard to find in the U.S., so we bring them to you directly from our lab in South Korea. Take advantage of the chance to experience the best in K-beauty.”
You can purchase products and learn more at joahbeauty.com.