The opinions expressed in this article are the author’s own and do not reflect the views of her campus.
This article was written by a student writer from the Exeter campus branch.
Perhaps one of the most famous cosmetics companies, Huda Beauty was founded in 2013 by Huda Kattan. The brand found success with beauty products for everyone, filling a gap that many brands lacked at the time.
Huda Kattan is an Iraqi-American who originally pursued a career in the financial industry. But in 2010, she decided to start a beauty blog where she would share all her tips and tricks. This quickly gained a lot of attention and she was able to launch Huda Beauty in 2013. It all started with the highest quality false eyelashes in iconic packaging that you can’t miss. Soon after, she launched her eyeshadow palette and ‘FauxFilter Foundation’, which took the cosmetics industry by storm.
Remember the makeup influencer YouTube days of 2016? I guarantee 99% of you have used at least one Kattan product. Huda Beauty has become the best of the best in the industry and a classic to say the least.
With a focus on inclusivity, the brand produced products for all skin tones and pushed to highlight this in its brand campaigns. Today, Huda Beauty is worth $1 billion, and it no longer surprises me every time a new campaign comes out. Kattan’s influence on the cosmetics industry is undeniable, and her brand reflects that.
Sincerely,
fashion xo
