A study by The Points Guy and The Harris Poll revealed that 91% of travelers prioritize price over airline loyalty and reward redemption to save money on their vacation bookings.
The Points Guy (TPG) has released the results of a recently commissioned vacation travel study in partnership with market research firm The Harris Poll.
The survey explores insights into Americans’ holiday travel plans this year, travel concerns, behaviors, attitudes toward travel reservations, and use and consideration of travel rewards programs.
This year, travelers are prioritizing price and convenience over brand loyalty and taking advantage of special offers when booking travel during the busiest season of the year. Additionally, the study found:
A whopping 91% of travelers who have started booking their holiday travel say they have saved money this year, while nearly two in three (69%) of holidaymakers planning to fly say they have booked their favorite airline. They say price is a higher priority than flying for work. Additionally, nearly four in five (79%) holiday travelers who use rewards agree that they would be willing to spend less on travel rewards in order to get better rewards. Nearly three in four holiday travelers (73%) agree that it’s worth paying more for the convenience of traveling on vacation. Almost half (44%) of holiday travelers have not yet booked a holiday trip. One in three travelers (35%) said they felt they took too long to book their holiday trip because they waited for prices to drop. More than two in three holiday travelers (67%) plan to use their rewards on hotels (54%) or flights (29%) this holiday season.
Finally, 85% of people planning a trip have some concerns. Nearly half (47%) are worried about large groups of travelers, 43% are worried about possible delays due to weather, 27% are worried about delays or cancellations, and 23% are worried about losing their luggage. are.
Theodore is the co-founder and editor-in-chief of the TravelDailyNews media network. His responsibilities include business development and long-term opportunity planning for TravelDailyNews.
