From increasing awareness and engagement to leveraging real-time data and member satisfaction, discover the benefits of digital out-of-home (DOOH) advertising for fitness brands.
Competition for our collective attention has never been stronger, making it harder than ever for fitness businesses to stand out and capture the attention of potential members. Consumers are exposed to advertising across countless platforms, and fitness brands need improved engagement strategies.
Get started with digital out-of-home (DOOH) advertising. It’s a powerful tool that leverages digital technology to deliver impactful, location-based messages. For fitness businesses, DOOH has become an essential part of modern marketing strategies as it not only increases brand awareness but also drives real-time engagement.
“People are exposed to more than 5,000 ads every day. Traditional methods such as emails and social media posts rely on algorithms or subject lines competing for attention among other emails. With digital signage, owners and operators can ensure their membership-free services are in the best position to take action. ” says Lisa Maguire, co-founder of Digital Revenue Systems.
Why fitness professionals should consider DOOH
Digital Out-Of-Home (DOOH) refers to digital advertising displays strategically placed in public spaces such as digital billboards, traffic screens, and interactive kiosks. Unlike traditional static advertising, DOOH allows for real-time content updates, allowing fitness brands to tailor messages based on location, time of day, and audience demographics. This flexibility not only increases engagement but also maximizes advertising effectiveness.
For fitness business owners, understanding DOOH is critical as it aligns with increasingly important digital revenue streams in today’s market. Digital Revenue Systems (DRS), a pioneer in the digital signage space for the fitness industry, will show you how an effective digital network can generate significant revenue. Here’s how DOOH strategically promotes its fitness brand.
Dynamic and engaging content
The ability to update DOOH content in real time means you can promote time-sensitive offers, such as special membership rates or seasonal classes. This agility not only attracts attention, but can also drive immediate response to align with your digital revenue strategy. For example, studies show that implementing digital signage can increase customer retention by 30% and increase customer satisfaction by 46%.
interactive experience
Incorporating interactivity into DOOH campaigns can increase consumer engagement. Features like QR codes can be linked to exclusive online offers, fitness challenges, membership sign-ups, and can integrate offline interactions with digital sales systems. Additionally, DOOH has a recall rate of 83%, nearly double that of traditional advertising, ensuring your message stays in the minds of potential customers.
Improving brand awareness
Regular exposure to dynamic DOOH content in high-traffic areas increases brand awareness. This is especially important for fitness franchises to establish a strong local presence and help acquire new members while complementing their digital marketing efforts. Remarkably, 60% of Americans have paid for a product or service because a billboard caught their eye, highlighting the potential for DOOH to turn interest into sales.
Community-centered promotion
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Use DOOH to promote local fitness events, workshops, and community challenges. This not only encourages community participation, but also increases service engagement and potentially strengthens revenue streams. DRS helps clubs monetize their networks by increasing awareness and sales of ancillary services while adding paid community sponsors.
additional income opportunities
Another aspect of implementing digital signage in your facility is the potential for direct monetization through advertising sales. Some clubs choose to do this themselves, with their own internal teams going out and generating paid partnerships and sponsorships in exchange for marketing within the club, including on-screen. .
The ability to provide the service, often at a lower cost, has allowed carriers to add tens of thousands of dollars to their revenue. Digital Revenue Systems specializes in this type of local distribution, offering clubs the opportunity to join a national network of clubs and connect with national brands as partners.
“We help clubs implement signage as part of their overall marketing strategy within the club,” says Maguire. “This is a powerful tool that allows us to put our club’s message front and center in front of our best customers. The advertising component is the most important element. , we help select advertisers across the country. The club doesn’t have to do anything; we just write them a check every quarter.”
For gym owners and managers, embracing digital out-of-home advertising is about more than just staying up to date. It’s about leveraging powerful tools that can drive both visibility and revenue. As the industry continues to integrate digital solutions into all aspects of business, DOOH presents a great opportunity to connect with potential customers. By leveraging this dynamic advertising medium, fitness brands can stay ahead of the competition and ensure they resonate with today’s health-conscious, tech-savvy consumers.
