Launch Party: Rihanna’s Fenty Brand Comes to Barbados with Promotion Through Loyalty Program Club Avolta
Caribbean Sea. Avolta has introduced Fenty Beauty, Fenty Skin and Fenty EDP fragrances created by famous singer, businesswoman and actress Rihanna to duty free stores in Barbados.
Avolta opened two Fenty Doors this week. One is the main downtown store on Broad Street in Bridgetown, and the other is at Sunset Mall on the island’s west coast. The range includes a range of shades, skin care products and fragrances.
Enrique Urioste, President and CEO of Avolta Latin America and the Caribbean, said: The team did a great job making this happen. I would like to take this opportunity to thank them for their efforts in achieving this goal. This is a great example of the creative relationships we are building across the Latin American region.
“At Avolta, we put customer-centricity at the heart of everything we do, and strive to surprise and delight our customers and ‘make travelers happier’ by offering memorable experiences and the latest and most exciting products.” I am. Being able to offer the Fenty Beauty brand to our customers definitely ticks all of these boxes. ”
Vijay Talwar, Chief Commercial & Digital Officer, Avolta, added: “With her brand debut in 2017, Rihanna set a new standard for inclusive beauty with an exceptional range of products suitable for all ethnicities and cultures.
“It’s this inclusive, authentic approach to beauty that really resonates with our customers’ own values of diversity, authenticity, and environmental sustainability, especially with Gen Z and other young travelers. The vision is also highly aligned with Avolta’s own commitment to fostering an inclusive culture by promoting diversity and equity across all levels of the organization. These will be Avolta’s first Fenty stores worldwide. We are extremely proud and honored to play a role in introducing such a well-known brand into our portfolio.”
Essence Corp is the official distributor of Fenty Beauty in the Caribbean. Guillaume Bona, Vice President of Sales at Essence Corporation, said: “We are delighted to be working with Avolta to bring Rihanna’s visionary beauty brand to Barbados.”
“As representatives of this vibrant region, we are proud that the often-overlooked Caribbean is finally on the world map and receiving the recognition it deserves,” said Adel Ajibi, Director of Essence Corp. he added.
Two beauty talks and a master artistry hosted by Priscilla Ono, Rihanna’s personal makeup artist and Fenty Beauty’s global makeup artist, will be held on November 6th at the Crane Hotel in Barbados. A class will be held. Customers can purchase tickets for each session, and each session can accommodate up to 150 guests.
As part of preparations for the recent opening, Fenty Beauty and Avolta’s Bridgetown Duty Free team are hosting a beauty raffle through @bridgetown_dutyfree, giving you the chance to attend an exclusive VIP launch event in Barbados on November 7th provided to the customer.
The event will take place at Rihanna’s famous island restaurant, QP Bistro. Approximately 300 guests, including VIPs and dignitaries from across the Caribbean, will gather for a celebratory evening that will feature a live DJ, immersive brand experiences, Fenty Beauty gift bags and more. ✈
