Square has enhanced its offering for beauty and wellness sellers by adding new features, partner integrations, and sales partnerships.
These tools are designed to help beauty and wellness professionals with sales, customer service and back-office operations, the company said in a press release on Monday (October 21).
“Beauty and wellness retailers need flexible solutions that work best across a variety of channels,” Ashley Heywood, head of marketing for health and beauty products at Square, said in a release. Masu. “Square’s latest product enhancements give sellers more power and control to personalize their business.”
Square’s new offerings include packages that allow clients to purchase services in bulk. No-show fees by service. Merchants can set no-show fees for each service as either a percentage or a flat amount. According to the release, Service Costs (Backbar) allows merchants to track service costs with default spend or percentages.
Square Appointments’ reservations software includes customized online reservations that help sellers improve the reservation experience, and buyer reservations text that helps sellers consolidate and manage customer inquiries across channels. Contains a post-booking form to send a message button and a link to the input form. Before the promise.
New back-office controls include indicator labels for new and returning clients, color-coded services, and a client blocking feature that prevents certain clients from making future online bookings.
Square also added six new partner integrations focused on beauty and wellness sellers, available on the Square App Marketplace. These include SalonInteractive, Vish, Submatic, Pomp, SalonScale and Glammatic, the release states.
The company also entered into a new distribution partnership with SalonCentric, a B2B distributor of beauty products. The partnership will bring Square’s hardware and software offerings to more beauty professionals, allowing them to purchase Square Reader in SalonCentric stores and offering promotional discounts on Square Appointments Plus at the time of purchase, according to the release. will be able to receive it.
In August, Square owner Block announced that Square’s vertical POS solutions, which include Square Appointments, Square for Restaurants, and Square for Retail, increased gross profit by 21% year over year in the second quarter.
Beauty and wellness service providers are expanding their digital presence from booking and payment functions to customer interaction and advertising, according to the PYMNTS Intelligence and American Express joint study, Digital Transformation of Beauty and Wellness Services. There is.
As an example of this transformation, the report states that almost half of hair and beauty salon customers book appointments outside of salon opening hours, making online booking a must.
See more: Ashley Heywood, Back Office, Beauty and Wellness, Client Blocking, Color-Coded Services, Glammatic, New Client and Returning Client Indicators, News, No-Show Fees by Service, Packages, Pomp and Condition, PYMNTS News, Salon Interactive , Salon Scale, Square, Square App Marketplace, Square Appointments Service Cost (Backbar), Submatic, Vish, What’s Hot
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