Bringing to life the energy of the city’s iconic nightclubs, Les Mills Live Berlin in association with Adidas will welcome thousands to a ‘fitness rave’ at the legendary Kraftwerk venue from October 19th to 20th. We gathered training fans.
The sold-out event brought together world-class workouts, cutting-edge VR technology, light shows, performances from Berlin’s top musical talent including Temley and Noah Slee, and showcased both brands’ vision for the future of training. was unveiled. , meg10
LES MILLS LIVE BERLIN presents LES MILLS PILATESÔ, a program proven to increase flexibility and improve abdominal endurance by 61% in just 8 weeks.
Adidas supports athletes in their personal training and also introduced performance products such as the Optime Apparel Series and Dropset 3 Technical Strength Training Shoe.
BERLIN, Oct. 21, 2024 /PRNewswire/ — Last weekend (October 19-20), Les Mills and adidas joined forces to showcase their shared vision for the future of fitness at Les Mills Live Berlin, featuring high-octane Inspired the training community through. Work out and inject the world-famous festival with the energy of Berlin’s iconic nightclubs for a ‘fitness rave’ like no other.
Les Mills Live Berlin brought 3,000 workout fans to the legendary Kraftwerk nightclub for a ‘fitness rave’ like no other
Attended by more than 3,000 participants, the experience brings together the fitness community through an innovative and fun training experience that combines the best of technology, culture, music, trainers and high-performance Adidas products to engage fitness fans at every stage of their training. supported.
The event will explore the future of training, from immersive VR workouts leveraging cutting-edge technology to playgrounds and recovery raves that give athletes a different perspective on shaking off burns and recovering. Various elements of the vision were introduced. Les Mills’ incredible roster of musical artists. Guests will also be treated to a special live show by the renowned Karina Zanders and a Sunday service-style performance by Noah Slee and Berlin-based choir A Song for You, adding even more joy and energy to the weekend. Added layers.
Les Mills Pilates was also launched in Berlin, giving the global Les Mills and Adidas fitness community the first taste of the new program. Combining magical choreography, hypnotic music, and the latest in exercise science, our 45-minute program is designed to improve core strength and endurance, mobility, and overall health. Under the expert guidance of a trainer, participants build technique and control around slow, simple movements. A study led by a team of experts at Canada’s University of the Fraser Valley found that Les Mills Pilates participants improved their abdominal endurance by 61% after just eight weeks.
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Complementing the extensive range of Les Mills workouts offered at LES MILLS LIVE Berlin, this collaboration is part of Adidas’ commitment to helping all members of the training community feel their strength. We focused on some high-performance adidas training products. Worn by Les Mills trainers, the Dropset 3 combines many technology features, including TPU sidewalls and geoFit construction to increase stability during high-intensity, strength-based workouts like LES MILLS CEREMONY. Meanwhile, the Optime Apparel Collection puts comfort at the forefront with 4-way stretch fabric that utilizes Lycra Sport Technology to create a second-skin fit while participating in workouts like Les Mills Pilates and Les Mills Shape. Provide.
At the root of this past weekend was a shared ambition to serve and inspire the training community. No matter your goals or where you are in the world, Les Mills and Adidas aim to make fitness programs and experiences more enjoyable through digital and in-person spaces, bringing people together by focusing on the positive mental and physical effects of training. I am.
Les Mills Workouts are available in 22,000 gyms around the world via the LES MILLS+ training app, providing access, value and rewards for athletes through generous discounts for adiClub members. Members can also unlock redeemable adiClub points with every Les Mills workout. The LES MILLS LIVE 2024 World Tour will continue after Berlin, touring other parts of Europe including Madrid, Athens and Cyprus, before visiting Riyadh.
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About adidas
Adidas is a world leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company has more than 59,000 employees worldwide and had sales of 21.4 billion euros in 2023.
About Les Mills
Les Mills is the world leader in group fitness and has developed over 25 programs including BODYPUMP™ and BODYCOMBAT™. Les Mills workouts are delivered by 130,000 certified instructors in 22,000 gyms in 100 countries, as well as through the LES MILLS+ streaming platform and virtual reality (VR). The company was founded by four-time Olympian Les Mills. Les Mills opened his first gym in 1968 with a vision to bring elite sports training to the masses.
About partnerships
Les Mills Live Berlin with Adidas was the latest step in a partnership between these two sports powerhouses that began in January 2023. Since then, both brands have launched the world’s largest high-octane group training event series and announced innovative new features. We’ve built a global network of 1,000 sponsored athletes to enhance their training and showcase the latest products and initiatives on behalf of our partnership. We also created a pioneering “Earn & Burn” incentive program for our community to earn rewards and Adidas products by completing Les Mills workouts.
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Source: Les Mills
