O’Reilly goes on to explain the importance of distinguishing between identity and behavior. That is, some people engage in play (a term commonly used in the lifestyle community to refer to group sex and other non-monogamous activities) but do not necessarily identify as such. That means no. Many of the younger generation are choosing to abandon the “swinger” label altogether.
Mario Cruz, operations manager at Desire Cruises, agreed, but added that practical marketing concerns should also be considered. “The term ‘swinger’ is one that many companies and partners don’t want to associate with because censorship still exists in all media,” Cruz says. “You need to follow trending regulations to reach your target customers.”
“While you can expect a lot of sex, it’s also a great way to spend the holidays meeting people from all over the world.”
Regardless of what you call them, these cruise lines are primarily focused on providing a safe space for people interested in polyamory, non-monogamous experiences, and other sexually positive activities. I am putting
“These cruises are an extension of lifestyle events,” explains Lian Yau, polyamory educator and non-monogamy advisor for LGBTQ+ dating app Taimi. “While you can expect to have quite a bit of sex, it’s also a good opportunity to spend your vacation meeting people from all over the world,” Yau says. He points out that it doesn’t have to be a system. “Ultimately, I think this is a really good experience for couples who are sexually adventurous and want to try something new and are interested in group sex.”
And not everyone is on the boat with the intention of indulging in group sex, swingers, or other sex-related activities. This type of lifestyle cruise provides an opportunity for people to build community with each other in a judgment-free, safe, and sex-positive environment. In addition to the cruise experiences you’d expect, voyages around the world to places like Spain, the Caribbean, and Italy. All-inclusive dining. Huge pool deck. Tours and excursions at each port. Lifestyle cruises, such as those hosted by Desire, Bliss, and Temptations, have specific clothing-optional areas and spaces for sexual activities, often referred to as “playrooms.” Outside of these spaces, traditional cruise line rules apply. More importantly, almost every company offers some form of educational program onboard, with the help of sex education professionals like O’Reilly.
A ship’s rules are set before anyone steps foot on deck, she says. “We secure buy-in by sending out guidelines before boarding in our Welcome Guide,” explains O’Leary. There are plenty of reminders even after guests board the ship. “(The consent guidelines) are also posted in playrooms and verbal reminders are provided during several workshops and keynotes held with experts onboard cruise ships.”
