Rare Beauty, founded by actress Selena Gomez, celebrates consumers and their uniqueness with a new campaign.
The beauty brand developed its “Love Your Rare” initiative, inspired by its founder’s ethos of changing the conversation around beauty and creating a community where everyone is welcomed as they are.
The campaign, narrated by Gomez, featured a video and accompanying social media posts that said: Held… You are rare.
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“To you who never hide anything, to you who chooses your appearance, to you who never doubts, to you who doubts even the smallest thing. Being rare means loving all of you. Love your rare. ”
The campaign’s video and associated image assets, which can be viewed on its Instagram page, feature the product and consumers utilizing a variety of items to look and feel their best.
Rare Beauty products are available for purchase on their website, in Sephora stores, and online.
