Written by Poppy Skinner October 13, 2024
The actress turned beauty mogul and mental health advocate joins Sephora to bring mental health to the forefront.
SEPHORA and Rare Beauty by Selena Gomez announce the return of the Make A Rare Impact campaign in honor of World Mental Health Day, donating 100%* of global Rare Beauty sales to the Rare Impact Fund on October 10th We have announced a new SEPHORA initiative. The goal of World Mental Health Day, observed annually on October 10, is to raise awareness of mental health issues and mobilize efforts to support mental health around the world.
Founded in 2020 by Rare Beauty founder and creator Selena Gomez, the Rare Impact Fund has a mission to mobilize $100 million to organizations that increase access to mental health services and education for youth around the world. I’m here. As part of this initiative, Rare Beauty by Selena Gomez will donate 1 percent of sales directly to the Rare Impact Fund, which will receive additional support from charities, individuals, corporate partners like Sephora, and the Rare Beauty community. is raising funds. The Rare Impact Fund currently supports 26 organizations on five continents to expand access to mental health services and education for young people.
“I am very grateful to continue our partnership with SEPHORA on World Mental Health Day. When I launched the Rare Impact Fund, my goal was to increase access to mental health services and education for young people. It was something I aspired to do when I was younger. The mental health crisis continues to have a huge impact on young people, and partners like SEPHORA only believe in this mission. ” – Founder and Creator Selena Gomez Rare Beauty. Scott Friedman, CEO of Rare Beauty, emphasized the enduring strength of the partnership, saying, “Sephora has been a true partner to Rare Beauty since its launch in 2020 and continues to grow the beauty conversation.” For the second year, we partnered with Sephora to support the life-saving work of the Rare Impact Foundation. We are excited to continue our fundraising efforts.”
“We are extremely proud to renew this unique partnership with Rare Beauty and Rare Impact Fund. At Sephora, we are committed to championing a world of inspiration and inclusion, where everyone can celebrate their beauty. Rare Beauty’s commitment to mental health is driven by beauty, and we’re proud to have built a community of dedicated brands who share this vision and act on its values. This is the perfect example of how Sephora can make a difference, and we are committed to making this initiative a success across the market.” said Guillaume Motte, President and CEO of Sephora. he said.
“Sephora wants Prestige Beauty to be a safe and welcoming space for everyone, and we are leveraging the power of our brand and global network of stores and digital channels to support the Rare Impact Fund and its mission. We’re proud to be able to leverage this. We already had great success last year, and thanks to the power of our passionate global community, we look forward to making an even bigger impact this year.” said Deborah Yeh, Sephora’s global chief marketing officer.
Elyse Cohen, vice president of social impact and inclusion at Rare Beauty and president of the Rare Impact Fund, said: Commitment to addressing youth mental health. We are proud to partner with Sephora, and with their support, the Rare Impact Fund has made significant progress impacting an average of more than 1 million young people and 1,000 education systems worldwide each year. Ta. ”
