Landing International Releases Complete Primer on K-Beauty in Retail
LOS ANGELES , Oct. 10, 2024 /PRNewswire/ — Since the launch of BB cream in the U.S. in 2011, Korean Beauty (K-Beauty) has revolutionized skin care routines around the world and has become a powerhouse in the beauty industry. It has emerged as a. This proliferation is not just a trend, but a cultural phenomenon fueled by the growing global influence of Korean culture (K-POP, K-Drama, K-Kood).
K-Beauty Founder/CEO Sarah Chan Park’s second wave
Today, Sarah Chan Park, Founder and CEO of Landing International, one of the pioneers of the first wave of K-Beauty, will be presenting a new book entitled “K-Beauty” that highlights the current dynamics of K-Beauty and its impact. We are launching a new report called “The Second Wave”. About growth opportunities for North American consumers and retailers.
Based on unique insights from industry leaders such as Spate, ClearForMe, and Landing’s proprietary platform, this report provides unique data-driven analysis you won’t find anywhere else. From the rise of K-Culture to its dominance on platforms like Amazon and TikTok, we cover everything you need to know about K-Beauty’s rapid global expansion.
The rise of K-beauty
K-Beauty captivates consumers with its innovative formulations and focus on natural ingredients, attracting consumers (particularly Millennials and Gen Z) who prioritize effective and affordable beauty products . The global K-beauty market has been growing rapidly in recent years. The 2022 valuation was approximately $91.99 billion, with North America contributing approximately $3.8 billion. The U.S. market is expected to grow significantly, with some predicting it to exceed $9.9 billion by 2032.
In the report:
Defining K-Beauty: Explore what makes K-Beauty unique and why it captivates audiences around the world. US K-Beauty Market: Analyzing market dynamics and future growth potential. The influence of K-culture: How K-food, K-dramas, K-movies, and K-pop have increased the global appeal of K-beauty. Second wave opportunities: Exploring growth areas in hair care, color cosmetics, body care and fragrances. Trends in the US and South Korea: Compare what’s popular in K-Beauty in both markets. Top K-Beauty Brands on Amazon and TikTok: Discover the leading brands and products on the digital marketplace.
Download the report here.
About Landing International Co., Ltd.
Landing International is a global growth partner in beauty. With deep retail relationships, we bring global beauty brands to new markets through storytelling, sales and service. Named one of Fast Company’s Most Innovative Companies in Beauty, we are a leading player in the K-Beauty category in the U.S. and beyond.
About Sara Chan Park
Sarah Chung Park is the founder and CEO of Landing International Inc. and a pioneer of the first wave of K-Beauty. Sarah, once dubbed the “Godmother of K-Beauty,” founded Landing in 2012. Since then, she has sold over 180 Korean beauty and wellness brands such as COSRX, Istree, Hanskin, and Klairs, as well as brands such as Ulta, Target, Dermstore, Nordstrom, and JC Penney.
In April 2016, Landing introduced COSRX to the U.S. market and led its expansion to more than 15 retailers. And in 2017, Landing launched the K-Beauty Prestige section at Ulta Beauty. With a keen eye for the next big thing, Sarah’s expert curation and connections have made her a formidable force in the industry, generating over $160 million in sales.
contact:
nadia satre
949-431-6846
Source: Landing International
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