The Board of Directors of RS Public Company Limited (SET: RS) has approved the company’s new structure and investment in Gift Infinite Co., Ltd. (GIFT). RS Group will sell part of its RS Livewell Co., Ltd. and RS Mall businesses to GIFT, and GIFT will allocate common stock to RS Group through a third-party allotment (PP). As a result, RS Public Company Limited will become the major shareholder of GIFT, holding 49.99%. Meanwhile, the company name will also be changed from “Gift Infinite” to “RSXYZ.” This acquisition is an opportunity to expand RS Group’s business ecosystem and become a leader in the consumer lifestyle sector in Thailand. We are confident that by synergizing our businesses and linking the databases of the entire group, our business will grow exponentially in all aspects. By 2025, RS Group’s revenue is expected to exceed 7 billion baht.
Surachai Chetchotisak, Chief Executive Officer of RS Public Company Limited, said: “RS Group has continuously expanded its business and successfully transformed its organization from a media and entertainment business to a commerce business. Today, we have products and services for both people.” We sell pets under various brands and have a multi-channel platform as our own sales channel. This continuous development is consistent with our commitment to enriching the quality of life for people and pets. On the other hand, GIFT is a rapidly growing company that develops businesses tailored to the lifestyles of new generations, including technology and innovation, food and beverage, and health and beauty businesses. Therefore, the Board of Directors of RS Group has invested in GIFT to strengthen the operations of all businesses within the Group more flexibly and efficiently, completely restructuring both companies with the aim of becoming a full-service consumer lifestyle company. agreed to do so. ”
The total investment for this acquisition is more than 5.07 billion baht, with RS purchasing up to 1.21 billion common shares of GIFT, divided into:
1.) Private placement of ordinary shares, up to a total of 651.8 million shares at a price of 4.2 baht per share
2.) GIFT ordinary shares from Mr. Surachai Chetchotisak, totaling up to 238.5 million shares, at a rate of 4.2 baht per share;
3.) GIFT ordinary shares from Chetchot Holdings Co., Ltd., totaling up to 316.5 million shares, priced at 4.2 baht per share;
In conclusion, RS holds 49.99% of the shares in GIFT. Following the acquisition, Mr. Surachai Chetchotisak and Chetchot Holdings will remain the largest shareholders of RS, with a share of no more than 36%.
The source of funds was that RS issued common shares through a private placement (PP) and sold 364.2 million shares to Mr. Surachai Chechotisak and Chechot Holdings for a total price of 2.33 billion baht, at a price of 6.4 baht. This was due to the sale of the LiveWell business. We will be giving out gifts worth a total of 2.74 billion baht. Additionally, GIFT will acquire RS Mall for approximately 600 million baht and place it under its supervision.
The acquisition of RS Group and GIFT will combine the strengths of both companies and create a variety of new business opportunities. RS will be able to leverage the expertise of GIFT’s A Lot Tech, a leader in digital marketing through various online platforms, to support the sale of RS LiveWell products. The company’s channels are highly competent, with millions of customers per month and guaranteed annual sales of more than 2.5 billion baht through online channels. Additionally, this is an expansion of the RS ecosystem and further entry into the B2C space through the F&B business under Gifts, where RS owns many brands and a diverse customer base, reaching a wider target audience. However, RS already has a wide and strong customer base. Base gained from investments in pet care business HATO and leading fragrance and skin care brand Erb’s businesses. At the same time, GIFT can leverage RS’s core expertise in media and entertainment business to support its strategy and become one of its key marketing tools. Additionally, GIFT is able to leverage RS’s human resources, back-office management system, and fulfillment system to operate and provide prompt customer service, resulting in significant cost savings for the company. Therefore, the post-acquisition cooperation between the two companies will prove to be a key driver for RS Group to move forward into a “consumer lifestyle” company comprising music, media and entertainment businesses, technology and technology. Innovation business, food and beverage business, human and pet health services, health and beauty products, etc. They also have their own distribution channels and help organizations become more competitive in today’s business world.
“The Board of Directors also approved a change in the name of the company from GIFT Infinite to RSXYZ once it becomes part of the RS Group. RSXYZ combines the core strengths of RS with bold new RS Group’s new business structure will be completed in January 2025. At present, our main business structure is divided into two parts: “Consumer Lifestyle” (75%) and “Entertainment” (25%). With the new complete business structure post-acquisition, RS Group is poised to grow rapidly and exponentially and move forward into new businesses more flexibly and efficiently, which will be reflected in our incredibly evolving business performance. I am confident that it will be done. “In 2025, the company’s revenue is expected to exceed 7 billion baht, with RS Music & Entertainment accounting for 25%, RSXYZ (formerly GIFT) 65%, and RS Pet All 10%,” Surachai concluded. Ta. .
