Barbadian singer and entrepreneur Rihanna has partnered with Essence Corporation to launch the Fenty Beauty brand across nine Caribbean islands, including her home country of Barbados. Fenty Skin is a vegan skincare brand that provides simple and effective skincare solutions for all skin types.
Essence Corporation launched Fenty Beauty, Fenty Skin and Fenty Eau de Parfum in nine Caribbean islands last week (October 24).
Fenty is owned by Barbadian singer/songwriter and entrepreneur Rihanna, and Essence Corp is the brand’s official distributor in the region.
The expansion includes both travel retail and domestic channels in Antigua, Aruba, the Bahamas, Barbados, Bermuda, the Cayman Islands, Grenada, St. Maarten and St. Maarten, Trinidad and Tobago.
As reported, Avolta has introduced Fenty Beauty, Fenty Skin and Fenty EDP fragrances to its Barbados duty free stores. Avolta has opened two Fenty Doors on the island. One is the flagship store downtown on Broad Street in Bridgetown, and the other is at Sunset Mall on the West Coast.
Rihanna commented on the launch: “To say we are excited to bring Fenty Beauty and Fenty Skin to the Caribbean is an understatement. It’s so special to be able to bring our brand to the place and people who started it all .”
Fenty Beauty was founded in 2017 with a mission to celebrate inclusivity. The brand offers a variety of high-performance products that are suitable for all skin tones and types.
The brand’s Pro Filt’r Soft Matte Longwear Foundation comes in 50 shades and is known for its moisture-resistant, transfer-resistant, long-wearing formula, making it perfect for warmer climates.
Fenty Beauty, launched by Rihanna in 2017, is known for its wide range of shades and high-performance makeup products.
Another hero product, Gloss Bomb Universal Lip Luminizer, offers a high-shine gloss in a cream, shimmer, shine, and plumping formula.
In addition to Fenty Beauty, this Caribbean launch will also introduce Fenty Skin, a clean, vegan and environmentally conscious skincare line that offers simple and effective beauty solutions.
Inspired by the Caribbean and with ingredients like Barbados cherry and Kalahari melon, Fenty Skin is suitable for all skin tones and textures. Highlights include Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen, which provides an invisible SPF range, and viral Fenty Treatz Hydrated + Strengthening Lip Oils, which are enriched with hydrating fruit oils and vitamins. Masu.
Fenty Beauty Global Makeup Artist Priscilla Ono will be offering makeup artist classes in the Bahamas and Barbados in November
Rounding out the launch is Fenty Eau de Parfum, a warm floral scent with notes of magnolia, musk, tangerine and Bulgarian rose. The fragrance is housed in a sophisticated amber bottle.
Fenty Beauty is celebrating its Caribbean debut with celebratory events in the Bahamas and Barbados, including beauty talks and master artist classes. Notably, Priscilla Ono, Rihanna’s personal makeup artist and Fenty Beauty’s global makeup artist, will be leading the event in the Bahamas on November 1st and Barbados on November 6th. Customers can purchase tickets for each session. Each session can accommodate 150 guests.
Additionally, Fenty Beauty is expanding its support for the Clara Lionel Foundation (CLF), which Rihanna founded in 2012 in honor of her grandparents, Clara and Lionel Braithwaite. With a focus on supporting Caribbean communities, Fenty Beauty’s additional investment will support CLF’s efforts in Barbados, including education, vocational training, cultural projects and climate change initiatives.
“Essence Corporation is excited to be a part of this important launch that brings Rihanna’s visionary beauty brand to the Caribbean,” said Guillaume Bona, Vice President of Sales, Essence Corporation.
Fenty Beauty celebrates Caribbean launch by stepping up support for the Clara Lionel Foundation, named after Rihanna’s grandparents Fenty Eau de Parfum is a warm blend of magnolia, musk, tangerine and Bulgarian rose provides notes with
“We would like to express our sincere gratitude to the LVMH team, Kendo Brands, Inc. and all of our Caribbean retail partners for their enthusiasm and dedication in making this launch possible. We’re not just introducing products; we’re taking Rihanna’s vision of inclusive beauty back to its roots.”
Adel Azibi, Area Sales Director, Essence Corp, added: “This launch embodies the true spirit of inclusion that Fenty Beauty stands for. By bringing these products to the Caribbean, we are not only expanding the reach of our brand; We celebrate diversity and empower people across the island to express their beauty.
“As representatives of this vibrant region, we are proud to see the oft-overlooked Caribbean finally appear on the world map and receive the recognition it deserves. We are honored to be able to introduce you to both of our beauties.”
Rihanna added, “Our expansion wouldn’t be complete without the Caribbean, and I’m so excited to finally bring Fenty Beauty, Skins and Fragrances to all my fans, especially my home country of Barbados.” ✈
