Reome, a UK-based biotech skincare brand founded in 2023, has raised $1.1 million in its first funding round led by Reanta Capital, the family office of New Look Store founder Tom Singh. It announced on Monday that it had raised more than £1.4 million. Invested in sun care brand “Hello Sunday”.
The funding will allow the 18-month-old brand to expand its product offerings, wholesale distribution and direct-to-consumer business, as well as foster partnerships with biotechnology laboratories to develop new ingredients. can. The brand currently offers three SKUs and a pipeline of 21 additional products. The next launch is scheduled for January 2025, with a new formula supported by L’Oréal and developed in collaboration with US-based biotechnology institute Debut.
“I often tell investors: I may not be an experienced entrepreneur who has failed 20 businesses, but what I do know is beauty,” says founder Joanna Ellner. said. Companies such as L’Oréal and Unilever. “I know what constitutes trends and major changes in the industry.”
Rheom is at the center of the luxury skincare and biotech markets, and as growth in the former slows, the latter looks increasingly attractive to investors. Ellner believes that biotechnology’s potential in beauty is “hugely misunderstood by both industry and consumers.”
“The real challenge and opportunity for Reom is to lead that conversation,” she added.
Mr Ellner previously raised a round worth £100,000 ($130,000) from friends and family ahead of the brand’s launch in January 2023, with a single SKU (a “soup” made with bio-fermented ingredients). and signed an exclusive six-month contract with luxury beauty boutique Space NK. . Reome then launched its own e-commerce platform and later expanded to Moda Operandi and Formula Fig shelves in North America.
In 2025, the brand wants to strengthen its wholesale presence in Europe, Australia and the United States.
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