The importance of quality, affordable beauty products cannot be overstated. Initially, these qualities were only found in cosmetics made abroad, but in recent years the situation has changed. One of these independent market disruptors is a brand called RENÉE Cosmetics. Touted as one of the fastest growing beauty brands in India, the team at RENÉE is constantly working on launching unique and innovative products. Their success has increased their popularity in India, and RENÉE is now available worldwide through online.
“The idea was to reinvent beauty with unique, high-quality, cruelty-free, FDA-approved products. We want women to embrace their bold, ambitious personalities and embrace their charm. We wanted to represent women and inspire them to bring a new era in their perception of beauty. We offer women a new era of makeup with color, elegance. RENÉE believes that makeup is power. Therefore, each of our products meets your needs and makes you feel more confident. We fulfill the desires of our customers with the goal of empowering and inspiring them to embrace their beauty and embrace their beauty,” explains Aashka Goradia Goble, Co-Founder and CMO of the brand.
Goble believes that cosmetics can be a true liberator and a beautiful form of self-expression. Under her guidance, RENÉE Cosmetics takes inspiration from timeless ideals of beauty and transforms it to meet the needs of modern women. “We are committed to helping women reinvent themselves and redefine how they want to express their persona,” she says with pride.
The company’s wide product range includes primers, concealers, liquid and stick foundations, loose powders, makeup remover balms, makeup setting sprays, toners, face glosses with hyaluronic acid, lipsticks, lip stains, lip tint oils and lip liners. , eyeliner, kajal, mascara, false eyelashes, eyebrow growth roll-on, eyeshadow. We also have skin care items such as SPF50 sunscreen spray and serum.
Ms. Goble’s background as an Indian model and former television performer helped give her the information she needed to launch a top-notch makeup and skin care brand. Having walked the runway in several fashion shows and appeared in several Hindi TV series, she launched RENÉE Cosmetics with Ashutosh Valani and Priyank Shah, who are also co-founders of the brand Beardo.
The line’s latest launch is RENÉE Everyday, which combines makeup and skin care for quick, easy and chic beauty essentials perfect for everyday use. Mr Goble said: “This innovative collection is designed to seamlessly integrate skincare and beauty, offering a fresh, effortless look to enhance your daily self-care routine. Made specifically with weather conditions in mind, it features products containing vitamin C, hyaluronic acid, and SPF to keep your skin healthy and glowing all day long.
She added: “For young girls who are always on the move, RENÉE Everyday is the ultimate beauty partner. The range is quick and easy to apply, so you can achieve the perfect look in minutes, wherever you are. Lightweight formula and long-wearing The feel of the product allows women to go about their day with confidence without having to worry about touching up their makeup or worrying about it fading.We wanted to create a product that not only looks beautiful, but also feels good on the skin. RENEE Everyday offers effortless beauty to every young woman without compromising on skincare.With shades that flatter Indian skin tones, formulas and textures perfect for the climate, and nourishing ingredients. With the series, you can achieve the perfect look quickly and easily.”
The RENÉE Everyday range includes a variety of essential products such as matte lipsticks, eyeliners, matte liquid lipsticks, eyeshadows, lip glosses, primers and compacts, all made with high-quality ingredients. Provides long-lasting wear and excellent coverage.
Another recent favorite is the brand’s Midnight Kohl Pencil. We have roped in actor Mrunal Thakur for the promotion. “Her natural beauty and versatile acting talent are a perfect fit for Renee. Additionally, her growing fan base and relatable appeal are a key part of the brand’s vision to empower women through everyday makeup essentials.” ,” Goble asserts.
RENÉE Midnight Black Kohl Kajal Pencil is formulated to provide long-lasting, intense eye definition. For most Indians, a good quality kajal is an essential product, but if the quality is not top-notch, the product may be stained or have no pigment at all. RENÉE’s Midnight Kohl Pencil provides intense color that lasts up to 24 hours. This product is also rich in vitamin E, which provides a nutritional boost. According to Goble, “For those who prefer a bold, defined eye look without the hassle of frequent touch-ups and panda-like hassles, this is a game-changing product with a smudge-resistant formula and smooth application. We are delighted to welcome Mrunal Thakur, who embodies the elegance and empathy that perfectly represents RENÉE. Renee believes that makeup should be a source of everyday confidence, and this TV commercial with Mrunal celebrates that message.
Noor Anand Chawla writes lifestyle articles for various publications and blog www.nooraandchawla.com.
