bobbi brown
Bobbi Brown has always been a pioneer in the beauty industry, known for revolutionizing makeup with her natural, effortless approach. Decades after launching her namesake brand and transforming the world of beauty, Brown is embarking on a new journey with Jones Road Beauty, a brand that reflects her evolving philosophy and the changing landscape of beauty. I embarked on Her views on beauty, entrepreneurship, sustainability, and innovation continue to shape not only her work but the industry as a whole.
For Brown, beauty is about more than makeup, it’s about authenticity and confidence. Over the decades, she’s seen beauty standards change, especially with increased inclusivity. “Women today have a new definition of what beauty is. In the ’50s and ’60s, the standard of beauty was a tall, skinny, blonde All-American girl. Today, we are witnessing an inclusivity and expansion of all types of beauty.”
Despite the evolution of the industry, Brown’s core message remains the same. “I believe in teaching women how to look their best, rather than trying to achieve external beauty standards. For over 30 years, I believe in teaching women how to look their best. , my message has always been about being authentic and being yourself. To me, the most beautiful people are people who are happy, confident, and accepting of who they are, flaws and all. .That is the new standard of beauty.”
This philosophy is at the heart of Jones Road Beauty, a new venture Brown launched in 2020. Unlike her first brand, Jones Road reflects both her personal growth and the evolution of the beauty industry itself. “Everything about Jones Road is different than my first brand, mainly because everything about the business has changed. We have better product ingredients, so we create clean formulas that actually work. Also, everything about distribution has changed: you don’t need a department store anymore, and the rise of social media has allowed brands like Jones Road to engage directly with their customers. It became.”
For Brown, the decision to launch Jones Road was not to compete with his previous brand or other brands in the market, but to fill a void. “When I started conceptualizing a new brand, I didn’t think about the competition. I was focused on the changing world of beauty and developing products that I wanted, but didn’t yet exist. Clean beauty is central to this mission, but she sees it as more than just a trend. “For me, it’s a gamble. We have healthier, more effective ingredients now, so why not create a clean beauty brand now?”
For Brown, clean beauty is more than a marketing buzzword. “When I was creating Jones Road, my top priority was to formulate the best product I could make, so I tested and replaced all standard ingredients with clean alternatives. We made sure the products still over-performed, smelled great, and looked amazing on the skin.” Sustainability is also a key consideration in how the brand operates. “We don’t have plastic or bubble wrap. We ship in minimal packaging to avoid waste. That’s how we define sustainability.”
Throughout her career, Brown has maintained the belief that trends should not define beauty. “I don’t follow trends. I’m consistent and always prefer a natural, effortless look. A lot of media is calling ‘no makeup’ a trend, but I don’t like it when I’m 40. “In her eyes, the biggest beauty trend is confidence – feeling good in your own skin.”
Her entrepreneurial success is as much about resilience as it is about creativity. Brown has always encouraged others, especially women, to jump into their own adventures and not wait for the perfect moment. “One of the lessons I’ve learned as an entrepreneur is that if you wait for the ‘perfect time’ to do something, nothing will happen. I won’t wait. I will create it. ” Her approach to business is all about flexibility and adaptability. “Sometimes your vision may change slightly during the process, and that’s okay. You have to remain flexible and have the confidence to change direction when things don’t go well. I don’t believe in failure. I take them as a sign to try something different.”
Balancing creativity and business is something Brown has perfected over the years. “I’ve always said that the world doesn’t need more beauty products, it just needs better products. I’ve been able to work on my first brand for so long because It was the best business training for me. I learned everything from product development to distribution to PR and marketing. It was like getting an MBA.”
Her experience is reflected in everything she does at Jones Road Beauty, and she says this is her most personal project to date. “Jones Road is the ultimate creative endeavor because it reflects who I am today. It’s the product I wanted for myself and couldn’t find anywhere else. Suitable for all ages and skin types. , an essential collection of clean, high-quality formulas designed for every skin tone.
Bobbi Brown remains one of the most influential figures in the beauty world, with a career defined by authority, authenticity, and innovation. As she continues to build Jones Road Beauty, she remains dedicated to her core philosophy: “What makes you feel the most confident is the best trend to follow.”
Todd Shapiro is an award-winning publicist and associate publisher of Dan’s Papers.
