Lashify, a brand known for popularizing eyelash extensions at home, has teamed up with Isamaya, a beauty brand known for its phallic-shaped lipstick, on an eyelash extension set. To celebrate the launch, a limited edition set will be featured at Lashify’s pop-up at Selfridges.
LA-based Lashify is the world’s first DIY eyelash extension system that allows anyone to achieve customizable, salon-quality extensions in the comfort of their own home. The business, which holds more than 600 patents and 210 trademarks worldwide, has developed customizable eyelash extensions that promise to last up to 10 days.
Lasify has now opened its first physical counter in the UK in Selfridges, London. Here, the brand will have a permanent retail counter and lash application services, as well as a pop-up bar showcasing the Classic, LED and Isamaya x Rushfai control kits.
Customers can book full-service Gossamer Lash applications using Lashify Pro. The service includes a consultation to discuss aesthetics and lifestyle, followed by the application of custom-made lashes. Lashify application services can be booked online at Selfridges.com or at an in-store Lashify counter. Prices start from £34 (services from £15 + Gossamer Rush purchases from £18).
The pop-up bar, open until October 13th, will showcase Lashify’s best-selling kits as well as the limited edition Iyamaya x Lashify Control Kit featuring the latest Edge and Edge X Gossamer lashes.
A groundbreaking collaboration between world-renowned makeup artist Isamaya French and Lasify founder Sahara Lotti, these lash styles are “the perfect blend of creativity and precision, with a graphic liquid eyeliner look. It is designed to mimic a lifted and impressive effect.”
Isamaya Ffrench said, “I’m thrilled to be collaborating with Rashify, a brand that shares my passion for innovation and pushing the boundaries of beauty. Together, we can create something truly amazing: completely transforming the face. “We have created a new product that empowers individuals to express themselves.” I wanted to create an exciting, completely new product that pushes the boundaries of what we understand as makeup today. Edge Lash can be used alone as a soft feline liner or layered to create dramatic feathers. It mimics the graphic eyeliner effect. ”
Rashify founder Sahara Lotti added, “Isamaya and I hit it off. We met and bonded right away. She’s interdisciplinary, she thinks outside the box. She’s an innovator. The pioneering collaboration marries Isamaya’s artistic vision with Lasifai’s cutting.” Cutting-edge technology sets new standards for beauty and self-expression. ”
