Primal Pet Foods is introducing a new packaging design to its premium lineup of frozen raw and freeze-dried raw foods, treats, hydrators and toppers for dogs and cats. Updated packaging with recognizable branding and bold visuals is designed to strengthen Primal’s presence in your neighborhood pet store, with a clear and consistent look across products on shelves and in the freezer. I am.
The company said an October 2023 NielsenIQ study cited packaging as the number one driver of new brand awareness and purchase intent. Courtney Ruch, Vice President of Marketing, said Primal is confident that the new design will attract new households to the company’s portfolio, increase overall purchase rates, and drive purchase intent across Primal’s various product categories. He said he hopes it will help improve the situation.
“After extensive market research and consumer testing, we believe the updated packaging will improve the visibility of Primal products and help pet parents better understand what’s inside their bags,” said Ruesch. said. “We listen to consumer feedback and want to introduce new designs that not only look great, but also improve the overall shopping experience. Advanced packaging is the key to our It helps reinforce the quality and care we put into our products.”
The packaging design features mouth-watering images of ingredients and emphasizes the whole, real ingredients used in the recipes. The refreshed message on the front of the bag helps reinforce the brand’s differentiated positioning as the leader in raw food for dogs and cats.
recyclable packaging
As part of the Pet Sustainability Coalition (PSC) Packaging Pledge, Primal is focused on taking action towards more sustainable packaging across its product line. With this packaging update, the company will also transition its freeze-dried raw nuggets to recyclable packaging. As a result, all of Primal’s shelf-stable products and raw goat milk bottles will be sold in recyclable packaging. The company has also partnered with How2Recycle to provide transparent on-pack recycling information for pet parents.
Primal will begin shipping products with the new packaging in the coming months, and the transition will continue through early 2025.
Primal Pet Foods is a Fairfield, California-based manufacturer of fully cooked, human-grade raw foods and treats for dogs and cats.
