Consumers seeking direct connections and experiences to pursue their passions will replace revenge travel with intentional travel in 2025.
NORWALK, Conn. , Oct. 23, 2024 /PRNewswire/ — Today, Priceline announced exclusive travel data supporting eight moving trends and destinations expected to shape the travel industry in the coming year. We have announced the release of our 2025 Trend Report. Beyond.
Price list “Where next?” Travel Trend Report 2025
Priceline combines proprietary traveler data with a custom survey of U.S.-based adult travelers to inform next year’s trends and help travelers balance economic uncertainty with an unwavering passion for exploration. We have clarified the situation in which we are taking the following measures. The desire to travel remains strong, and while previous years have been revenge travel, 2025 will usher in a new era of intentional travel. Savvy adventurers will seek more meaningful travel that fosters connections and aligns with their passions, while continuing to utilize smart savings strategies to make their travel dreams a reality.
“2025 will see the emergence of a new breed of cost-conscious travelers who refuse to compromise on the quality of their experience and look for creative ways to get the most out of their travel investment.” said Leslie Klein, SVP of Strategy and Brand Marketing. . “Our data shows a trend toward domestic exploration and small-town destinations, which goes beyond saving money and seeks authentic connections and the desire to meet ‘locals’ wherever you go. It includes feeling like.”
Travelers will enjoy discovering the perfect away home as they chart their course for 2025, or take a retro trip to small towns of classic Americana with Townsizing. They’ll be amazed at the natural wonders they can find locally as they star trek within North America. Making connections will continue to be a top priority for travelers. Meet new friends while traveling and get together to spark romance. The growing popularity of racquet sports and running clubs encourages vacationers to pursue their passions by holding courts or literally running the world. Younger generations will no longer have to wait until retirement to test their limits with micro-retirements and gap-day second acts. Mothers will take advantage of the day and take a well-deserved break from the stressors of parenting turning vacations into GetHerWays. These emerging trends represent a major shift in the way consumers think about travel, from simple escapism to purposeful travel that enriches travelers’ lives and deepens their connections with both people and the places they plan to visit next year. indicates that something is happening.
Priceline’s 2025 travel trends:
Away barhoods: Young travelers are living like locals, choosing the authentic atmosphere and activities of their neighborhoods over the packaged charms of tourist-filled hotspots. 69% of consumers say they will focus more on domestic travel in 2025, and 37% believe the region they stay in will influence their vacation experience. As a result, travelers seeking down-to-earth realism are encouraged to explore smaller stretches of away-borhoods within large cities.
Priceline has compiled a list of the top 10 hottest away destinations travelers are planning to visit in 2025.
New Orleans, LA, French Quarter Miami, FL, Wynwood, FL Capitol Riverfront, Boston, MA, North End, San Francisco, CA, Tampa, FL, Ybor City Silver Lake, Los Angeles, CA South Congress, Austin, TX Pearl District, Portland, Oregon Reno Art District, Denver, Colorado
Flock: Gen Z, the most digitally connected generation in history, is now seeking an escape from the online world. Raised on social media and smartphone apps, this generation has suddenly become disillusioned with the superficiality of online connections and dating apps, and is craving more meaningful engagement and genuine face-to-face interaction. In response to this digital fatigue, young travelers are using their passion for travel as a way to make real-life connections. Gen Z plans to use travel as a powerful social icebreaker, with 74% saying they are likely researching the best destinations to meet new people. By 2025, Gen Z will flock to destinations with plenty of shared spaces and in-person activities as a way to socialize and find deep connections with new people. More than 20% of Gen Z travelers think hotel bars and cruises are a great way to do just that. They are also twice as likely as other travelers to be interested in romance on vacation and 2.8 times more likely to consider travel a new dating app.
Star Trekking: Interest in astronomy and celestial phenomena is still at an all-time high, with young travelers star trekking to destinations offering the best stargazing opportunities after the 2024 total solar eclipse . One in four Gen Zers are interested in traveling for celestial events, and they are more likely than the average traveler to be interested in hotels that offer astronomical, astrology, and space-themed tours.51 % higher.
Priceline has identified next year’s trending destinations where travelers can expect great views of the Northern Lights. All are local locations within North America.
Whitehorse, Wyoming, Canada; Fairbanks, Alaska; Mackinaw City, Michigan; Medora, ND; Bayfield, Wisconsin; Yellowknife, Northern Territory, Canada; Bar Harbor, Maine.
Holding courts: Tennis and pickleball are becoming mainstream in parks, themed bars and activity centers. But racquet sports aren’t just a weekend activity, they’re also travel inspiration. According to Millennials Holding Court, younger travelers are increasingly targeting resort destinations that allow for physical activity when planning their itineraries, and are 80% more likely to plan their vacations around tennis and pickle. They say they are 87% more likely to plan their vacation around Ball. . Even without a racket, tennis remains a big draw for Millennials, who are 73% more likely than the average traveler to attend a tennis tournament during a leisure trip in 2025. is.
Gap Days: In 2025, travelers will test out retirement life, even for a short period of time, by booking a trip to explore a new passion, try a new career, or learn a life-changing skill. I am. With financial pressures in mind, travelers are realizing that it takes less than 365 days to reap the benefits of a gap year. Instead, I’ll be open to the life-changing discoveries that microretirement brings, while experimenting with gap days and short escapes to destinations that give me the chance to try new passions. Younger travelers, especially Gen Z, say they are more likely to learn new skills while on vacation and plan to use those skills to make changes in their lives.
Top 10 dream jobs for Gen Z in 2025:
Candle making in Hong Kong, China Knitting in Oslo, Norway Shoe making in São Paulo, Brazil Pineapple cultivation in Bacolod, Philippines Wool cultivation in Geelong, Australia Bread making in Paris, France Basket weaving in Bolgatanga, Ghana Spain Olive oil making in Jaén Manufacturing pottery from Dharamkot, India Embroidery from Tenango del Valle, Mexico
Running around the world: With local running clubs exploding in popularity, Gen Z and Millennial travelers are expected to seek out clubs as a means of exploration when traveling. 79% of Gen Z and Millennial travelers say they’re likely to attend a local running club event while on vacation, and 65% say running a race is a great way to explore a new city According to respondents, there is a high possibility of answering that it is a suitable method. 42% of Gen Z and Millennial travelers say they’re more likely to book a hotel near a park or running trail to stay active during their vacation, and travelers are finding they’re more likely to book a hotel near a park or running trail in cities around the world. It is expected that you will be running around.
Townsizing: Americans want simplicity and travel to find it. Next year, we expect to see more travelers opting for quaint and comfortable respite in America’s small towns. The trend toward small towns has different benefits for each generation. While baby boomers are more likely to find small towns more relaxing, Gen Zers are seeing town-sizing as a way to soak up the charming, quaint moments depicted in some of the most comforting movies. Masu. They are 89% more likely than the average traveler to seek a vacation that offers a “Nancy Meyers lifestyle,” and 67% more likely to view vacations as an opportunity to live out their small-town fantasies. Masu.
Three Rivers, California Panguitch, Utah Bretton Woods, New Hampshire South Yarmouth, Massachusetts Ouray, Colorado Old Saybrook, CT North Wildwood, New Jersey Carmel Valley, California Gorham, New Hampshire Forks, Washington
GetHerAway: Parenting requires more baggage than ever before. Mothers have the right to freedom from administrative, cognitive, and emotional burdens, and they can ultimately earn it by prioritizing vacation time for self-care and comfort amenities. . People with children under the age of 18 are 2.8 times more likely than the average traveler to say they need a vacation to escape the mental exhaustion of parenthood, and are also 2.8 times more likely than the average traveler to say they need a vacation to escape the mental exhaustion of parenthood, and are more likely to say they need an in-room spa service, art class, or rage vacation. You’re likely to look for vacation spots that offer rooms. But 72% of moms say the thing they look forward to most is extra sleep.
Read Priceline’s complete Where Next? 2025 Travel Trends Report here.
methodology
This report is based on custom traveler research and research combined with Priceline’s proprietary search and booking data to uncover the aforementioned trends. Priceline partnered with third-party research partner Current Forward to survey 3,039 adults ages 18-78 who have traveled at least 100 miles from home in the United States from September 6 to September 20, 2024. We conducted an online survey among a nationally representative sample of people. If you have traveled by plane or car within the past year. An additional sample of 690 mothers with children under 18 years of age was also included. Generation Z is defined as people born between 1997 and 2006. Millennials are defined as people born between 1981 and 1996. Generation X is defined as people born between 1965 and 1980. Boomers are defined as people born between 1946 and 1964.
About price line
Priceline, part of Booking Holdings Inc. (NASDAQ: BKNG), has been a leader in online travel for 25 years. Priceline’s unique deal technology combines negotiation and innovation to analyze billions of data points to provide customers with deep discounts they can’t find anywhere else. When travelers become a Priceline VIP, they have access to millions of hotels, flights, alternative accommodations, car rentals, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service, and tiered discounts available. Priceline helps millions of customers every year enjoy the moments that matter by making travel affordable and accessible to everyone. Because Priceline is where your happy place matches your happy price.
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