For many owners, pets are more than just companions, they are symbols of hope and positivity during difficult times. To commemorate this message, animal welfare charity Mayhew Animal Home has launched an inspirational campaign highlighting just how important our furry friends are to our wellbeing.
The best ads tell a story through memorable images and concise copy, and Mayhew’s heartfelt ad captures that with great skill. Managing your mental health is not an easy journey, but this ad’s poignant message proves that there is hope in unexpected places.
(Image credit: Mayhew Animal Home)
The “Light at the End of the Tunnel” campaign, developed by McCann Demand in collaboration with digital artist Justin Metz, features a moving image of a spooky tunnel illuminated by the bright silhouette of a dog. The ad highlights Mr Mayhew’s TheraPaws programme, which provides therapy sessions to “improve emotional and mental health in care homes, hospitals, SEN schools and other settings”.
YouGov statistics show that 90% of people in the UK experience improved mental health because of their pets, highlighting the importance of programs like TheraPaws that provide practical solutions to mental health problems. It is emphasized. This wholesome ad will be featured on social media and DOOH platforms, highlighting the importance of our furry friends.
(Image credit: Mayhew Animal Home)
For more inspirational ads, check out this adorable IKEA ad that pet owners will be familiar with (spoiler: cats and coffee mugs don’t mix). For more design inspiration, take a look at the RSPCA’s 50 years of glorious rebranding.
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