Planet Fitness franchisees and team members volunteer approximately 800 hours at several nonprofit organizations, food banks, and hospitals.
Planet Fitness reflects on the success of its “Flexing for Good” volunteer effort, an annual impactful event in which the gym giant invites Planet Fitness team members and franchisees to support local communities .
“Flexing for Good” has created approximately 800 training sessions both in-person and virtually for nonprofit organizations such as Boys & Girls Clubs of America, Blue Ocean Marine Conservation Society, Habitat for Humanity, Higher Heroes USA, Special Olympics, and many others. Generating volunteer hours. Local food banks and hospitals.
Many Planet Fitness locations also held in-club donation drives to benefit the fitness franchisor’s national nonprofit partner, Boys & Girls Clubs of America, and other local organizations.
“At Planet Fitness, providing access to fitness and ensuring everyone feels welcome and supported both in our clubs and in our communities is core to our ethos as a brand.” Chief Executive Officer McCall Gosselin said. “Our annual ‘Flexing for Good’ volunteer effort provides our team members with an opportunity to give back to the communities we serve. I am thrilled to be able to invite you to join us in this endeavor.”
The fitness franchise has donated more than $9.5 million since its partnership with Boys & Girls Clubs of America began in 2016.
Planet Fitness also hosts an annual fundraiser for Boys & Girls Clubs of America through PF Gives for all clubs in the U.S. and Puerto Rico.
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“The recent visit of the Planet Fitness team to our Greater Salem location was a great moment for everyone in our organization,” said Marco Abreu, CEO of Boys & Girls Clubs of Greater Salem. “It was a great experience for the children in the communities we serve.” “The energy and enthusiasm their team brought to our club that day was so inspiring and reinforced our commitment to health and wellness, which is an essential part of children’s physical, mental and emotional development. We were completely aligned with our shared values and we are very grateful to Planet Fitness and the positive impact they had during our visit.”
Planet Fitness, currently led by CEO Colleen Keating, who took the helm earlier this year, is scheduled to release its third-quarter earnings report in early November. In August, Keating told investors he was confident Planet Fitness could double its domestic footprint to about 5,000 locations, surpassing its 2015 IPO goal of 4,000 locations.
Courtney Rehfeldt
Courtney Rehfeldt has worked in the broadcast media industry since 2007 and freelanced since 2012. Her work has been featured in Age of Awards, Times Beacon Record, The New York Times, and has an upcoming article in Slate. She studied yoga and meditation with Beryl Bender Birch at the Hard & the Soft Yoga Institute. She loves hiking, being outdoors, and is an avid reader. Courtney holds a Bachelor’s degree in Media and Communication Studies.
