Kao launches new brand to strengthen position in premium hair care market
Kao has launched The Answer, a premium hair care brand that appeals to discerning consumers who seek both luxury and effectiveness.
With this market segment on the rise, Kao has introduced a high-quality, results-oriented brand, ‘The Answer’.
According to a press statement, the brand targets women who are interested in high-quality ingredients, advanced hair care techniques, and proven repair abilities.
Amorepacific launches Mamonde’s Daiso exclusive skin care brand targeting the Zarfa generation
Amorepacific has launched Mimo by Mamonde, a clean beauty brand exclusive to Daiso aimed at consumers of the Zalpha generation.
Mimo by Mamonde, a sub-brand of Mamonde, is a minimalist clean beauty line that provides skin care solutions specifically for young consumers in Generation Z and Alpha, collectively known as the Zalpha generation in Korea.
The brand was launched at Daiso on September 5th, with four products each in two main lines: Rosy Hyalon line and Peony Chinol line.
C-beauty brand Innoherb focuses on overseas growth potential in Southeast Asia
Innoherb, a Chinese herbal skincare brand, is considering expanding into Southeast Asia in anticipation of the C-beauty skincare boom.
Inoherb is a Shanghai-based skincare brand that integrates principles of traditional Chinese medicine (TCM) into its product formulations.
Known for combining ancient herbal remedies with modern cosmetic techniques, it is one of China’s most famous domestic beauty brands.
In April, the brand officially debuted in Singapore with health and beauty retailer Guardian, making it one of the first C-beauty brands available with the chain.
Dropzone: Kanebo, Laneige and Decollete redefine lip care with innovative new products
CosmeticsDesign-Asia brings together the latest launches in the region from Kanebo, Laneige and Decorte that are redefining the lip care category.
Lip balms are becoming increasingly sophisticated, incorporating advanced formulations and innovative ingredients that go beyond protection and hydration.
This new generation of lip balms is highly multi-tasking, providing protection and nourishment while also offering additional benefits such as high color performance.
Viral multibalm K-Beauty brand launches new sunstick
K-beauty brand Kahi is launching a new sun care stick that is expected to be its next big hit.
Kahi is the brand behind Kahi Wrinkle Bounce Multi Balm, a product that gained popularity with multiple celebrity endorsements and appearances in Korean dramas.
Since then, the brand has released multiple versions targeting specific concerns such as pigmentation, dry skin, and dark circles.
The company recently launched AiryFit Sunstick SPF50+ PA++++, a broad-spectrum sun protector.
