Eye Dew Care, a Korean beauty-inspired skincare brand known for its playful packaging and effective formulas, is now available at Walgreens stores nationwide. A carefully selected selection of the brand’s best-performing and best-selling products will be available in approximately 1,600 Walgreens stores across the United States.
said Brian Murdoch, Memebox’s North American General Manager.
“We are excited to bring I Dew Care’s fun and effective skin care solutions to Walgreens customers nationwide. This is an important step in our mission to provide a unique skin care experience and make K-beauty more accessible to everyone.” And online. ”
Walgreens excitingly introduces 40 of I-Due Care’s most popular SKUs, including I-Due Care’s iconic headband, best-selling sheet mask set, and ice cream-inspired wash-off mask With the addition, it aims to attract younger Gen Z beauty shoppers.
K-beauty continues to grow in popularity, with South Korea’s skin care exports increasing by 21.7% to $2.3 billion in the first quarter of 2024, according to the Korean Customs Service. The launch of I Dew Care positions Walgreens as a leading company in the K-beauty space.
Read next
New report shows K-beauty’s continued popularity
Lovb Lovb cosmetics brand gains attention in the K-beauty market
K-beauty market expected to reach $18.3 billion by 2030
