As experts in what consumers want and why they want it, Mintel identifies three key trends that will impact the global beauty and personal care (BPC) industry in 2025 and beyond. Announced. A new report, The Mintel 2025 Global Beauty and Personal Care Trends, identifies three key trends.
The three trends are outlined below.
(My) Knowledge is Power: Consumers combine knowledge, tools, and technology to deliver personalized solutions that work smarter (not harder) and deliver better results. Changing tides: As the effects of climate change become more apparent, brands will be required to consider their impact on environmental ethics as consumers demand a seamless connection between ethical practices and high-performance beauty solutions. Masu. Think slow, act fast: By emphasizing prevention over repair and embracing simplicity, consumers are starting a “routine” earlier in life and are nostalgic to pursue personalized skin care. integrates a sensory-rich experience.
AR glasses aim to become an essential part of everyday life. Innovative ingredients such as lobster-derived glycoproteins are becoming increasingly popular. There is also a lot of interest in skin care that evolves to suit different climate conditions, and in deodorants that release odor-neutralizing molecules depending on body temperature.
(My) knowledge is power
Claire Hennigan, Principal Analyst, Beauty & Personal Care, said:
“In the future, we expect to see a proliferation of devices that provide on-the-fly analysis and results, allowing users to make informed decisions instantly. As medical aesthetics (invasive and non-invasive procedures) become more mainstream in the beauty industry, their AI and the comfort of virtual experiences will transform society. designed with care in mind to ensure consumers achieve optimal outcomes in a rapidly aging society.”
Hennigan says AR glasses could become an essential part of everyday life. This technology allows for real-time guidance on makeup that takes advantage of your individuality.
These hyper-personalized products and technological advances could usher in a new era of highly personal beauty.
“Consumers can hack traditional habits, embrace biotech innovations, and leverage AI to achieve customized, results-oriented beauty that emphasizes individuality and long-term skin health. , you’ll start to take control of your routine,” Hennigan continued.
change the flow
Consumers prefer products that have superior performance and prioritize environmental responsibility.
The report shows that brands that leverage biofarming and raw material upcycling practices to create zero-waste, circular-economy products are gaining popularity.
Hannigan commented:
“As precision fermentation and vertical farming become mainstream, beauty brands will adopt these technologies to produce biosynthetic ingredients with minimal environmental impact. The future of beauty products will be , it will be designed to adapt in real time to environmental and physiological changes.”
“Imagine a deodorant that releases odor-neutralizing molecules based on body temperature. These climate-adaptive products will blend technology and nature to provide a highly personalized experience.” added Hannigan.
Think slowly, act quickly
Mintel’s report highlights the growing popularity of comfort and mental well-being. Customers lean toward ingredients, textures, and products that focus on sensory experiences that calm and nourish.
The report suggests that as consumers become more budget-conscious, brands are following sustainable and conscious consumption patterns and developing effective and under-consumption products. are.
Mr Hennigan said:
“The brand will explore the intersection of neuroscience and beauty, offering routines that evoke the tranquility of a mountain retreat and the tranquility of nature through scent and texture.To build credibility, companies will use scientific testing and innovative They will emphasize the effectiveness of their products through their ingredients.” Regenerative beauty, which combines sustainability, mental health and longevity, has emerged as a key concept, with innovators offering cryopreservation of their own cells. and empowering consumers to regenerate their beauty from within as part of a long-term health strategy. ”
Click here for the full report.
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Photo: Mintel
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