SINGAPORE, Oct. 16, 2024 /PRNewswire/ — Mintel, an expert in what consumers want and why, identifies three key trends that will impact the global beauty and personal care (BPC) industry in 2025 and beyond. Announcing trends. In the coming years, it is expected that AR glasses will become an essential part of everyday life, and that innovative ingredients like glycoproteins will be derived from lobster. On the other hand, we may also see skin care that adapts to different climate conditions and deodorants that release odor-neutralizing molecules based on body temperature. Mintel’s global beauty and personal care trends for 2025 include:
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(My) knowledge is power
Consumers will combine knowledge, tools, and technology to deliver personalized solutions that work smarter (not harder) and deliver better results.
change the flow
As the effects of climate change become more apparent, brands will be required to consider their impact on environmental ethics as consumers demand a seamless connection between ethical practices and high-performance beauty solutions.
Think slowly, act quickly
By emphasizing prevention over repair and emphasizing simplicity, consumers are starting their “routines” earlier in life and using nostalgic, sensory-rich experiences to pursue personalized skin care. It will integrate.
Looking ahead, Mintel experts discuss how these trends will play out and how brands can leverage consumer attitudes and behaviors to develop marketing strategies and innovation pipelines. Let me explain.
(My) knowledge is power
“In 2025, consumers will no longer be diligent about their beauty routines, but rather repurpose products like self-tanners as bronzers or use petroleum jelly to ‘sag’ their skin, making it easier with minimal effort. They will work smarter, maximizing their effectiveness. As Generation Alpha (born between 2010 and 2025) reaches adulthood, the comfort of AR glasses will become essential to the beauty industry. Meanwhile, beauty brands begin to market their products as health-focused, addressing parents’ and educational institutions’ concerns about younger generations’ beauty obsessions, as medical aesthetics (invasive and non-invasive procedures) become mainstream. Probably. It will be designed for pre- and post-procedure care to ensure consumers receive optimal results in a rapidly aging society.
“Consumers can embrace individuality and long-term skin health by hacking traditional practices, embracing biotech innovations, and leveraging AI to achieve customized, results-oriented beauty. , you will be in control of your routine.”
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change the flow
“Consumers are demanding products that not only deliver performance, but also prioritize environmental responsibility.The beauty industry is moving towards breakthrough sustainability initiatives that align with the earth’s natural systems. Brands will explore soil-based solutions, leveraging regenerative agriculture and sustainable fishing practices.”Innovative ingredients like lobster-derived glycoproteins will become more common. and provide the benefits of high performance while supporting marine conservation.
“As precision fermentation and vertical farming become mainstream, beauty brands will adopt these technologies to produce biosynthetic ingredients with minimal environmental impact. The future of beauty products will be Imagine skin care that adapts to the environment in real time, releasing odor-neutralizing molecules based on changing climate conditions or body temperature. These climate-adapted products, such as deodorants, offer a highly personalized experience that blends technology and nature. ”
Think slowly, act quickly
“In 2025, beauty will be increasingly focused on comfort and mental well-being, much like the comfort food movement. Ingredients, textures and products will remind us of simpler times, and will keep our spirits up. There will be a focus on sensory experiences that are soothing and nourishing. Brands will also need to adapt to a growing society.” It means creating products that are designed to.
“The brand will explore the intersection of neuroscience and beauty, offering routines that evoke the tranquility of a mountain retreat and the tranquility of nature through scent and texture.To build credibility, companies will use scientific testing and innovative They will emphasize the effectiveness of their products through their ingredients.” Regenerative beauty, which combines sustainability, mental health and longevity, has emerged as a key concept, with brands like Acorn Labs offering cryopreserved cells. has the potential to offer innovative services such as , allowing consumers to regenerate their beauty from the inside out from a long-term perspective. Wellness strategy. ”
Download our free report to learn more about Mintel’s 2025 global beauty and personal care trends. Check out Mintel’s entire 2025 Trends series and contact Mintel’s press office with any questions.
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