Fitness Premier’s Franchise Conversion Program provides independent gym owners with operational support, multiple revenue streams, and alignment with larger, community-focused brands.
As the fitness industry continues to evolve, more and more independent gym owners are finding it difficult to compete with the increasingly prominent private equity-backed brands. To provide these small businesses with a competitive edge, Fitness Premier 24/7 Clubs has developed a franchise conversion program that provides support, structure, and strength in numbers. The strategy, led by COO Rick King, aims to help independent gym owners grow their businesses under the Fitness Premier umbrella.
Strategy born from industry trends
In recent years, Fitness Premier has noticed a growing trend in the fitness industry, especially post-pandemic. Large gyms, often backed by big funds, quickly gain market share while smaller, independent gym owners struggle to keep up. This change led Fitness Premier to develop a franchise conversion strategy. This is aimed at uniting independent gym operators under a common brand and making them more competitive with larger players.
“There is strength in numbers, so we knew our conversion strategy would work,” King says. “We are talking to these individual location owners and offering them the opportunity to come under our brand. Collectively, our vision is aligned and how we view the industry and how we We all agree on how we should treat the facility and what kind of facility we want to operate.” If we are aligned there, there will be an opportunity for us to join forces. ”
King emphasizes that timing is important. “We are still in a window where we can still do that, we can still grow, before these big brands take over those markets,” he said. “So it was kind of a thought process: Bring like-minded operators and owners under the same umbrella so that they can mutually benefit from supply chain to operations.”
What Fitness Premier 24/7 Clubs look for in candidates
Fitness Premier has clear criteria when it comes to selecting conversion candidates.
“We look for established companies that have clean operations – companies that do things the right way, have great facilities and support their members,” King said. “The two main things we can bring value to them are the revenue streams and the sales side of it, and the retention practices that make sense for the bottom line. Back office support provided by us.
This operational support is a major selling point of this program. “We take over all the back office for them,” King said. “That way they can focus on driving revenue and why they’re in this business, instead of sitting in front of a computer for half the day.” “Marketing, paying the bills, We create a strategy for how to do things like payroll. We handle all the coordination, reporting, payroll, marketing, and then just provide support from the rest of the in-house team.”
Challenges and opportunities
Although the conversion program offers significant benefits, Fitness Premier notes that there may be challenges, particularly in convincing independent owners to relinquish control of some of their businesses to join a larger organization. I understand that. Many independent gym owners are passionate about what they’ve built and may be hesitant to make such a big change.
“The challenge is getting owners to understand what they have in front of them and what they are leaving on the table,” King said. “They’re passionate about what they do and love what they’ve built from the ground up. The challenge is to see what’s possible.”
However, once gym owners understand the benefits of joining a Fitness Premier 24/7 club (increased revenue streams, back-office support, and the overall power of being part of a larger brand), many realize the long-term benefits of joining a Fitness Premier 24/7 club. Recognize your potential for growth and success.
Guaranteed success through adjustment
For Fitness Premier 24/7 Club, collaboration is the key to a successful franchise transformation. From the outset, we strive to ensure that both parties share a common vision of how the business should operate and how its members should be treated. To accomplish this, prospective franchisees are thoroughly briefed on Fitness Premier’s operations, facilities and team.
“We start with step one with everyone,” King said. “They come here and experience our facilities and talk to (franchise success manager) Gillian (Morris) from the beginning through presentations. We try to treat them as if they came in knowing nothing so we can recognize that, compare it to what we’re doing, and really feel the benefits.”
Transparency is key throughout the process. “We’re very transparent and honest up front,” King said. “People want to understand and feel it before moving forward with the conversation.”
Fitness Premier 24/7 Club lays the foundation for long-term success by making sure both parties are aligned on goals and expectations. Gym owners who convert to the Fitness Premier franchise model not only benefit from operational and financial support, but also become part of a larger community of fitness professionals working toward a common vision.
Path to growth in a competitive market
The Fitness Premier 24/7 Club Franchise Conversion Program is an innovative approach to helping independent gym owners succeed in an increasingly competitive market. By offering a combination of multiple revenue streams, back-office support, and a strong sense of community, Fitness Premier positions itself as a leader in the boutique fitness industry and provides gym owners with a path to sustainable growth. I will.
“There’s power in numbers, and when vision and operations are aligned, you’re setting yourself up for success,” King said.
For more information on the cost of purchasing this franchise, please visit https://ownafitnesspremier.com/.
About Fitness Premier 24/7 Club:
Fitness Premier 24/7 Club is a fast-growing 18-location fitness concept that creates community with staff and guests. The Fitness Premier 24/7 Club offers amenities such as 24/7 access, hydromassage, group exercise classes, a supervised kids club, and training and nutrition programs. With the support of Head of Franchise Jason Markowitz and his franchisee-focused corporate team, Fitness Premier differentiates itself with great people, culture and systems focused on growth in strategic markets. I’m trying. To learn more about franchise opportunities, visit https://1851franchise.com/fitforyoufranchising.
