Olveda Maison New York opens in October 2024.
Olveda
This month, luxury green biotech skincare brand Olveda opened its first freestanding spa and wellness sanctuary on Manhattan’s Upper East Side. Prestigious Olveda Maison New York joins destination in Shanghai and soon-to-open Maison in Paris with signature facials including Anti-Fatigue Skin Rehab, Glow is the New Lift, and Omni Solutions for Skin Healing, Brightening and Lifting We offer And the outline.
Since its founding in 2014, the luxury vegan skincare brand is available at retailers like Saks Fifth Avenue and offers spa treatments in chic locations like The Sinner Hotel in Paris, France. But in a world that champions active active ingredients and treatments, their Maison, or treatment establishment, offers exciting, luxurious skin care products that rebuild skin’s integrity while combating skin aging. means to.
The brand’s expansion is a testament to the business savvy and skin care expertise of its co-founders. But the most fascinating part of the brand’s success lies in its ingenuity in predicting trends.
Green biotech brands extract from nature and formulate with cutting-edge science.
Olveda
From its conception, Olveda’s visionary co-founder Sue Navi, a longtime beauty industry CEO and former president of L’Oréal and Lancôme, has always sought to differentiate the brand from the dermatological status quo. I’m here. First, Nabi recognized a growing trend among consumers to overuse harsh active ingredients that compromise the skin’s protective moisture barrier. This caused a sensitive skin condition that was prone to dehydration, reactivity, and irritation. Especially when combined with common in-office treatments, these aggressive protocols exacerbated chronically sensitive skin prone to redness, skin irregularities, and rashes.
To improve this, Nabi and her co-founder, CEO, and businessman Nicolas Vu are working with scientists and medical experts to achieve the desired aesthetic appearance while prioritizing the health of the skin barrier and microbiome. We have developed a product line that rigorously addresses: Rather than reaching for traditional go-to ingredients, they turned to the cutting edge of science to utilize green biotech active ingredients that cater to sensitive or sensitive skin. Their formulation philosophy represents a partnership between nature and science, taking a holistic approach to anti-aging while using a vegan list of science-backed biotech ingredients.
The treatment rooms match the brand’s green and black color scheme.
Olveda
Navi’s foresight into the future trajectory of skin care was spot on, as evidenced by contemporary skin trends that address the skin barrier and microbiome. Many consumers begin to experience firsthand that skin with a compromised barrier lacks radiance, hydration, and vitality, leading to a surge in active ingredients such as ceramides, lipids, and prebiotics and probiotics. As a result, skin habits such as “skin cycling” and slugging have increased. Some people are no longer able to use the active ingredients they once relied on, from vitamin C to alpha and beta hydroxy acids to retinol. One beauty editor developed chronic dermatitis after the extremely drying AviClear laser compromised her skin barrier and caused microbiome dysbiosis.
It all comes back to the skin barrier and the microbiome’s protective role on the skin, locking in moisture and fending off pathogens and irritants. From its inception, Olveda’s collection featured gentle yet powerful formulas designed to heal and soothe the skin barrier while supporting the microbiome. The company’s decadent Olveda Eye Unvealer Cream ($320) contains a specific ratio of ceramides and bioidentical lipids to optimally support and restructure the skin barrier. It also contains radiant ingredients such as prebiotics that support the microflora that make up your microbiome. That glow power is unmatched by the company’s Biotech Emulsion ($390).
While addressing the root cause of sensitivity, we also select gentler biotech alternatives. Vitamin C is the most commonly used antioxidant in skin care, but it can be irritating. Olveda’s antioxidants of choice come from a bio-fermented form of kombucha, marine enzymes, and Thermus thermophilus, a powerful bacterium found in the deep sea. In our experience, this line always stands out by hydrating and maintaining hydration while addressing aging concerns while creating a noticeable glow.
The design of Olveda Maison New York was closely overseen by co-founder Nicolas Vu.
Olveda
But the brand has also evolved in compelling ways that demonstrate its commitment to innovation. Their newest product is the award-winning Omnipotent Concentrate ($520). It was one of the first skin care products in the mainstream beauty industry to address a phenomenon called cellular aging.
Simply put, cellular senescence is a state similar to a kind of “cellular purgatory” in which cells do not die, but divide or no longer perform their functions. These cells, often called “zombie cells,” are problematic because they follow other cells and signal them to stop dividing. This is one of the most recently identified bodily mechanisms that accelerate aging, and science and research-driven skincare brands are beginning to discuss ways to preserve cellular longevity with both topical and nutritional supplements. Masu. That’s right, Olveda was one of the first companies to bring this term to the luxury skincare community.
In that respect, yes. A rigorous, research-driven approach to green biotechnology comes with a hefty price tag. It’s also an incredibly niche approach, given the huge saturation of the beauty market. That being said, data shows that one of the top motivators for luxury skin care consumers when making a purchase is research. Moreover, Orveda’s concept has always been futuristic in nature, having predicted the rise of sensitive skin and presented a data-driven solution, which they just happened to execute ingeniously. It was there before the barrier and biome trends and continues to do so with new trends. Avant-garde thinking is simply part of their brand DNA.
Today, Olveda presents a global house whose brand identity is reflected in its physical space. Vu himself oversaw the minimalist design of the 3,840-square-foot space in New York. Its design is a deliberate juxtaposition of old and new, minimalist and modern, both in architectural design and decoration. The brand’s green and black color scheme makes a strong statement throughout, as the choice of angular glass and rustic marble hint at the brand’s multisensory meeting point between nature and science.
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