Lifestyle, India’s leading fashion retailer, recently launched an integrated campaign to celebrate and showcase its fashion brands.
The campaign featured separate campaigns across social, on-ground and in-store. Brands range from premium formal wear like CODE, athleisure-focused wear like Kappa, fan and daily wear like Fame Forever, ethnic wear like Melange, young, trendy streetwear like Forca, and high fashion winter wear like Bossini. , which included a wide range. The campaign also featured brands such as Smiley, Forca QRK, Forca NXT, and Fame Forever Denimize.
Rohini Haldea, Assistant Vice President, Marketing, Lifestyle International Pvt Ltd. sign. Popcorn’s ideas were spot on from the pitch stage and we are very happy with the final product. ”
Popcorn led the creative conceptualization and execution of the campaign, which included video and still photography during production. This collection has something for everyone, whether you’re a formal lover, a streetwear grunge lover, or a casual and comfortable wearer.
“We couldn’t be more excited to partner with Lifestyle and its men’s clothing brand,” said Vishal Mehra, CEO of Popcorn. “Our team took an editorial approach, using ordinariness to create striking contrasts that capture consumers’ attention and make the brand feel ambitious and internationally relevant. ”
Lifestyle and Popcorn are proud to join forces to present a menswear winter 2024 campaign that truly empowers lifestyle as a fashion leader.
