These startups will be allowed to further innovate solutions in beauty technology based on one of five challenge themes: consumer experience, content, media, new commerce, and technology for good.
Three startups from India and Singapore have emerged as winners of the L’Oréal Big Bang Beauty Tech Innovation Program for the South Asia Pacific, Middle East and North Africa (SAPMENA) region.
Three teams, including Live2.ai (India), NeuralGarage (India) and Creatively Squared (Singapore), have won the opportunity to collaborate with L’Oréal on a commercial pilot using one of the group’s 37 international brands, and will be working in the SAPMENA region. will embark on a one-year mentorship program with senior executives from L’Oréal and program partners across 35 markets. L’Oréal said that by collaborating with strong partners, it aims to accelerate the pace and importance of beauty technology innovation for SAPMENA consumers.
Aseem Kaushik, Managing Director, L’Oréal India, said, “L’Oréal’s commitment to innovation has been further strengthened by the success of our first Big Bang Beauty Tech Innovation Program. A true powerhouse of talent and an inspiration to us all.” Driven by breakthrough ideas from the startup community, these winning solutions are redefining the future of beauty and making it more personalized, inclusive and sustainable for consumers in India and around the world. We believe in deafness. ”
Live2.ai is a SaaS platform that provides interactive video solutions with a focus on connected TV (CTV) and shoppable video technology for brand websites and apps. However, NeuralGarage solves the problem of awkward dubbing in entertainment with a technology that uses generative AI to synchronize an actor’s lip movements with the dubbed audio, creating a natural viewing experience that maintains the cinematic feel of the original content. is being solved.
Launched in May 2024, the first L’Oréal SAPMENA Big Bang Beauty Tech Innovation Program attracted hundreds of startups from across the SAPMENA region. These innovators participated in a fierce five-month competition that culminated in the grand finale held in Singapore on October 23rd.
These startups provided innovative solutions to key challenges in the beauty industry, addressing one or more of five challenge themes: consumer experience, content, media, new commerce, and eternal technology. Through participation, startups had the opportunity to connect with commercial and digital leaders, including strategic partners and mentors, who provided insights to test new ideas and expansion possibilities. The judging panel consisted of senior executives from L’Oréal, Accenture, Google, Meta, and Veros Ventures.
