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IHG’s Premium Luxury & Lifestyle program will be reimagined as ‘Destined’ with a simplified structure and improved benefits.
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IHG’s Premium Benefits Program
Life just gets a little better for travelers who book luxury and luxury products with IHG. IHG Luxury & Lifestyle was a program that guaranteed special perks and perks on eligible rates. The program has been rebranded and updated. New benefits include:
USD 100 or USD equivalent hotel credit per stay Complimentary full breakfast for two daily Complimentary room upgrades (subject to availability) Local welcome amenities Personalized welcome note Early check-in/late check-out (subject to availability) )
Under the previous program, some hotels had $50 amenities and some hotels had $100 amenities. The breakfast notes have also been updated to include “full breakfast” instead of free breakfast. This is frustrating, but when your free breakfast might just be coffee and bagels, it’s pretty different from anything off the hotel restaurant menu.
Destined also adds a personalized welcome message. This also seems like a trivial part, but it actually means one thing. More and more people are realizing that their guests are having a premium stay. The property’s sales manager passes these to the hotel’s general manager to write and sign, and the housekeeping staff is aware of them as they have them in the room. While the memo itself is sincere, it’s less about the GM welcoming the guest and more about ensuring that multiple layers of the property’s service team are actively engaged with that guest.
Starting next year, guests who choose IHG Destination rates will continue to earn IHG One Rewards points, just like in the Luxury & Lifestyle program.
Please select an agency
In addition to American Express’ Fine Hotels & Resorts, each major hotel chain has its own premium program for high-end travel advisors. It’s worth noting that my own agency, like many others, has access to premium space, but consumers cannot book these rates on their own, regardless of status, points, or OTAs. Masu.
Which properties are included?
Here is a complete list of each included hotel:
US
Regent Santa Monica Beach InterContinental Bellevue at the Avenue InterContinental Buckhead Atlanta InterContinental Chicago Magnificent Mile InterContinental Costa Rica at Multiplaza Mall InterContinental Los Angeles Downtown InterContinental Miami InterContinental New York Berkeley InterContinental San Antonio Riverwalk InterContinental The Willard Washington DC InterContinental Washington DC – The Wharf Kimpton Anglers Hotel South Beach Kimpton Armory Hotel Bozeman Kimpton Epic Hotel Kimpton Harper Hotel Kimpton Hotel Monaco Philadelphia Kimpton Hotel Monaco Salt Lake City Kimpton Hotel Palomar Beverly Hills Kimpton La Peer Hotel Kimpton Pittman Hotel Kimpton Riverplace Hotel Kimpton Santo Kimpton Sawyer Hotel
latin america
InterContinental Managua at Metrocentro Mall InterContinental Miramar Panama Kimpton Grand Roatan Resort and Spa
Mexico
InterContinental Presidente Cozumel Resort Spa InterContinental Presidente Guadalajara InterContinental Presidente Mexico City InterContinental Presidente Monterrey Kimpton Virgilio Hotel Indigo Guadalajara Expo
caribbean
Six Senses La Sagesse InterContinental Dominica Cavitz Resort & Spa
Europe
Six Senses Crans Montana Six Senses Douro Valley Six Senses Ibiza Six Senses Rome Six Senses Chahard Regent Carlton Cannes Regent Porto Montenegro InterContinental Amstel Amsterdam InterContinental Athenaeum Athens InterContinental Athens Palace Bucharest InterContinental Barcelona InterContinental Berlin Intercontinental Tal Bordeaux – Le Grand Hotel Inter Continental Estoril InterContinental Chantilly Chateau Mont Royal InterContinental Crete InterContinental David Tel Aviv InterContinental Edinburgh InterContinental Edinburgh The George InterContinental Geneva InterContinental Lisbon InterContinental Ljubljana InterContinental London Park Lane InterContinental Lyon – Hotel Dieu InterContinental Madrid Intercontinental Marseille – Hotel Dieu InterContinental Paris – Champs Elysées InterContinental Paris – Le Grand Intercontinental Porto – Palacio das Cardosas InterContinental Rome Ambasciatori Palace InterContinental Tashkent Casa da Compania, Vignette Collection Convent Square Lisbon, Vignette Collection Kimpton Isla Mallorca Kimpton Blythwood Square Hotel & Spas Kimpton Charlotte Square Kimpton Clocktower Hotel Kimpton de Wit Kimpton Fitzroy London Kimpton Los Monteros Marbella Kimpton Street Honore Paris Kimpton Vividra Hotel Hotel Indigo Barcelona Plaza Espana Hotel Indigo Milano – Corso Monforte Grand Hotel Vienna
India, Middle East, Africa
Bhutan Six Senses Fort Barwala Six Senses Kaplankaya Six Senses Southern Dunes, Red Sea Six Senses Continent RAS Al Khaimah Resort and Spa InterContinental Residences Abu Dhabi InterContinental Residences Dubai Business Bay InterContinental Residences Suites Dubai FC Arabella Beach Hotel Kuwait, Vignette Collection
Japan and the Asia Pacific region
Six Senses Kyoto ANA InterContinental Beppu Resort & Spa InterContinental Auckland InterContinental Bora Bora Resort Thalasso Spa InterContinental Fiji Golf Resort & Spa InterContinental Hayman Great Barrier Reef InterContinental Koh Samui Resort InterContinental Osaka InterContinental Perth City Center InterContinental Sanctuary Cove Resort Intercontinental Sydney InterContinental Sydney Double Bayental Strings Tokyo Hotel Indigo Tokyo Shibuya
Southeast Asia and Korea
Six Senses Con Dao Six Senses Kanuhura Six Senses Krabei Island Six Senses Laamu Six Senses Ninh Van Bay Six Senses Samui Six Senses Yao Noi Regent Bali Canggu Regent Phu Quoc Regent Taipei InterContinental Bali Resort InterContinental Bangkok InterContinental Bangkok Sukhumvit Intercon Continental Chiang Mai The Mae Ping InterContinental Danang Sun Peninsula Resorts InterContinental Grand Seoul Parnas Intercontinental Hin Hin Resort InterContinental Khao Yai Intercontinental Intercontinental Maldives Maa Monagau Intercontinental Pattaya Resort Intercontinental Jock Long Beach Intercontinental Intent Intercourt Intercourt Resort & Villas Resorts & Villas Scon, Vignette Collection Moir Hoi An, Vignette Collection Sinthorn Midtown Hotel Bangkok, Vignette Collection Kimpton Kitale Samui Kimpton Malai Bangkok Hotel Indigo Bali Seminyak Beach Hotel Indigo Bangkok Wireless Road Hotel Indigo Bintang Lagoi Beach Hotel Indigo Singapore Katong Greater China Six Senses Chingcheng Mountain Regent Hong Kong Regent Shanghai on the Bund Regent Shanghai Pudong InterContinental Beijing Sanlitun InterContinental Chengdu Global Center InterContinental Dongguan InterContinental Fuzhou InterContinental Guangzhou Exhibition Center InterContinental Hangzhou InterContinental Hangzhou Liangzhu InterContinental Kaohsiung InterContinental Nanjing InterContinental Ningbo InterContinental Quanzhou InterContinental Shanghai Harbor City InterContinental Shanghai Wonderland InterContinental Shenzhen Dameisha Resort InterContinental Xiamen Kimpton Qiantan Shanghai Hotel Indigo Alishan Hotel Indigo Taipei North
Yet another IHG positive improvement
IHG has historically had trouble maintaining or building on its luxury competitive advantage by transferring member properties and loyalty programs with competitors. Its loyalty program requires paying for an ambassador program, even for top-tier elites, and also excludes breakfast, which is not important in some markets, but quite important and valuable in others. There is. The InterContinental brand could be very exclusive and exclusive, or it could just be a business hotel.
However, the past few years have seen a major shift in IHG’s focus on premium guests. The brand acquired Kimpton for premium, aspirational lifestyle customers, similar to Marriott’s W brand, Hilton’s Curio and Hyatt’s Andaz. They left the chain largely untouched in its approach to guest service, but added funding and a broader reach to grow the brand in ways it hadn’t been able to do on its own for some time. The company acquired Regent Hotels and Six Senses and continues to add new markets in all of these lines.
Destined feels like there are two elements to it. 1) Upgrades that are on par with Hyatt Prive’s other programs, and 2) A recognition that the brand has equals and should compete with them. I see both of these as positive changes.
conclusion
Destined is not a paradigm shift for IHG, but a continued move towards premium products that often compete in the most exclusive locations on earth, such as the Maldives, Fiji and Bora Bora. While previous Luxury & Lifestyle programs were no less impressive, one concern was that both travel advisors and guests needed to clearly understand expectations for certain aspects, such as a $100 on-site credit. It was necessary. Simplification and a better guest experience are the default, and this is a welcome change.
What do you think?
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