IBG (Innovative Beauty Group), the world’s leading beauty solutions provider, has unveiled its new fall collection, Urban Oasis. The collection is designed for the modern urban lifestyle, utilizing powerful ingredients to protect and revitalize the skin.
Jennifer Raphael, CEO of Innovative Beauty Group North America, said:
“We created the Urban Oasis collection to provide a balance between the demands of a fast-paced lifestyle and the critical need for self-care. It’s an invitation to rejuvenate and experience beauty.”
The Urban Oasis collection simplifies your beauty routine with multitasking products that deliver long-lasting results with minimal effort.
Each item is created to stimulate the senses with unique textures, fragrances and innovative applicators. The collection features bi-phase essences, sensory jelly formats, and innovative gel-to-oil moisturizers that soothe and rejuvenate the senses while boosting skin health, providing a spa-like experience at home. I am.
Innovative hybrid textures, such as milk-to-oil and liquid-to-powder, are being used to meet the needs of fast-paced consumers by combining convenience and effectiveness.
The formula contains Strawberry Extract to brighten the complexion and protect against environmental stressors, Lychee Extract to moisturize and plump the skin, and Vegan Collage to tighten and revitalize the skin with anti-aging benefits.
urban oasis
Quick Slide Compact Collection: A sustainable and adaptable slide compact concept with minimal parts and materials. Available in small, medium, and large sizes, this compact collection features mono-material, metal-free construction, and hot-infusion formula compatibility designed for easy recycling. Flawless-Lock Liquid Baking Powder: An innovative liquid-to-powder formula that starts as a liquid for easy blending and ends as a powder for a soft, matte finish. This highly effective format is perfect for supporting the growing ‘no-makeup’ make-up trend, delivering a natural, lightweight finish while ensuring make-up stays in place. Super Shine Pillow Balm: A deeply hydrating, glossy lip balm enriched with cherry, kiwi and lychee extracts. Enriched with antioxidants and essential vitamins, this moisturizing balm leaves lips soft and hydrated while providing a dewy, glossy finish. Moonlight Glow Water: A bi-phase evening essence with hibiscus, ginseng berry and saffron. Designed to be applied before bed, it hydrates, repairs, and brightens your skin overnight for a refreshed, glowing complexion. The collection also includes high-tech beauty tools designed for ideal applications, such as the AirTouch Pro blender with zero negative pressure technology for a streak-free airbrushed finish. The CrystalTech Pro Brush also utilizes advanced scale crystal fibers to maximize product pick-up and ensure even application.
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