Hooker Furniture adopts a new merchandising direction focused on consumer lifestyle and premium materials and finishes, unveiling three complete collections of home cases at Fall High Point Market I will. Neo-traditional group Archives combines classic style with a modern design approach, while the Westwood collection offers a soft, modern appeal. In addition, Bunion Bay also stocks transition pieces perfect for a casual, modern lifestyle. Each collection has a unique take on modern luxury and is designed to work in different homes in different geographical locations.
The company is also revamping its Commerce & Market and Melange accent lines. Mélange is commercialized with three personas to simplify the shopping experience for customers. Commerce & Market has evolved into a more sophisticated accent line targeted at younger consumers and interior designers, with fashion-forward pieces that add fun and playfulness to your home while maintaining a casual lifestyle. Focused.
Highlights of the entire new home collection include:
Archive: Archive utilizes design trends that combine contemporary trend styles with historical elements. Complementing a variety of design styles with timeless shapes and elements, this collection creates an unmistakable sense of luxury. Layered with rich, authentic materials such as figured walnut veneer, top-grain leather, woven raffia, and polished marble, Archives’ 37-piece assortment speaks to consumers seeking enigmatic structural elegance. .
Westwood: The Westwood group is characterized by understated elegance and minimalist aesthetics. Each of the 31 pieces across this home collection easily transforms any space into an elegant haven of tranquility and style. Distinctive design elements of the Westwood collection include silver foil embellishments with a Venetian Dawn finish, custom hardware with a plated Radiance finish, and a variety of performance fabrics.
Banyon Bay: Developed with an eclectic mindset, Banyon Bay is a youthful, modern collection that combines precise geometries with gentle contours, moving effortlessly between urban, coastal and mountainous regions. Perfect for a casual lifestyle. The 21-piece collection features stainless steel accents and custom pierced bar pull hardware in a soft brushed brass finish, parchment-like polished Egyptian marble with natural veined accents, and a variety of performance fabrics. It is characterized by leather.
The three groups feature unique materials to create styles that resonate with a wide range of consumers. The Archive features swirl, cathedral, quarter and split heart cut figured walnut veneers in classic walnut finishes, combined with a unique mottled umber faux tortoiseshell accent finish. Westwood features quarter oak veneer with a polished limestone finish, while Banyon Bay uses white oak veneer and solid wood with a multi-stage desert oak finish featuring light wire brushing and serging. It is made.
“We are very focused on materials and finishes, and the group is moving forward with a focus on more unique veneer selections combined with mixed materials and custom hardware,” said Hooker Furnitures. said Jeff Behmer, executive vice president of merchandising. The “” collection is unique, yet extremely livable, comfortable and functional to suit a variety of interiors.
“Our merchandising strategy focuses on consumer lifestyle approaches, such as mélange and Commerce & Market accent lines, which we also integrate across our home collections,” he added. Ta. “In this market, you’re going to see a transformation happening in our showrooms.”
The mélange, inspired by fashion and jewelry, will be commercialized in three personas this fall.
Traditionalist: The Traditionalist persona combines timeless design with nostalgia, evoking the refined elegance of a sophisticated past. Rich textures, deep finishes, and luxurious materials combine to create an inviting yet sophisticated atmosphere.
Modernist: Modernist expresses bold simplicity and bold expression with clean lines and statement pieces that captivate with a minimalist yet impactful presence. The design features unique geometric forms, sharp contrasts and cutting-edge details, providing a streamlined yet dynamic artistic expression in a variety of spaces.
Naturalist: Rustic elegance and serene design define the Naturalist persona, derived from organic textures, nature-inspired tones, and soft, soothing finishes. This style evokes a peaceful, down-to-earth environment with a blend of modern design and rustic influences. Natural wood, muted colors, and sophisticated simplicity combine to provide a soothing sanctuary that balances luxury with a discreet connection to the outdoors.
Rooted in the fusion of fashion, home aesthetics and travel, offering a curated lifestyle, highlights of Commerce & Market’s personalities include:
Coastal: Features a bright and airy color palette with design inspiration from the sea and sky.
Boho: Eclectic elements and bright color combinations combined with inspiration from different cultures and eras.
Organic Modern: Features unique shapes and layers of natural materials such as stone, travertine, and linen.
New collections and items will be on display at the Fall High Point Market in the Hooker Furnishings showroom on the third floor of the Showplace.
