Global vacation rental marketplace HomeToGo uses search, pricing, and research data to reveal top travel trends for 2025, plus 15 destination tips for trendy travelers .
FORT LAUDERDALE, Fla. – HomeToGo, the SaaS-enabled marketplace with the world’s largest selection of vacation rentals, releases its 2025 Travel Forecast and reveals five travel trends predicted for the year ahead. Based on in-depth research and search data, 2025 will be a year marked by long, immersive vacations and loving couple trips, with a surge in shoulder-season vacations driven by price and climate.
Eleanor Moody, travel expert and spokesperson for HomeToGo, commented: “As we look to 2025, we know that travelers are seeking more meaningful and personalized experiences, whether they choose longer luxury vacations or prioritize destinations that offer unique, hands-on adventures. It’s clear… budget-consciousness and climate awareness are shaping the way we plan our trips, with more and more people opting for off-peak trips to avoid both crowds and extreme weather. From intimate getaways to frugal and experiential travel, 2025 will be the year travelers make the most of every moment and every dollar.”
From epic escapes to ‘delaycations’, here are five key travel trends for 2025, identified by HomeToGo insights, and a preview of this year’s top destinations.
Trend 1: Grand Escape
A recent survey of 800 Americans by HomeToGo found that 27% of U.S. travelers are planning a longer, more luxurious vacation in 2025 than in 2024. The average length of stay in 2025 is expected to grow to 22 days, 19% longer than last year, and travelers will travel an average of 1,603 miles to their destination, up 5% from 2024, according to HomeToGo search data .
When it comes to domestic vacations, U.S. travelers are turning to destinations that offer bucket-list-worthy experiences. Hawaii, with its beautiful beaches and rich culture, ranks second on the list of most searched states for spring and summer 2025, while Arizona, famous for outdoor adventure and the iconic Grand Canyon, ranks a distant third. I went in. Heading into fall and winter, Michigan’s crystal-clear lakes and Maine’s rugged coastline emerge in second and third place, respectively, as travelers seek out a great cool-weather getaway.
Trend 2: Budget travel
By 2025, price will be a top priority for 36% of all travelers, with generations of travelers looking to save even more money. 51% of Gen . This was also true for 39% of Baby Boomers, 32% of Millennials, and finally 22% of Gen Z.
HomeToGo’s list of Top Trending Spots for Travel in 2025 shines with destinations with affordable accommodations, with many of the places ranked starting at a global median price of $155 in 2025. We boast low nightly rates. For example, in Japan, where the average price per night for vacation rentals is $125, searches for spring and summer stays increased +43% year over year. Thailand and Costa Rica also saw year-over-year increases of +40% and +74%, respectively, with lower median nightly rates of $62 and $141 for fall and winter stays in 2025. did.
Trend 3: Experiential Adventure
According to the HomeToGo 2025 Travel Study, price remains a top priority for nearly one-third of U.S. travelers, while 21% now consider the location’s experience offering the most important factor when choosing a destination. It became clear that he was thinking that. This change has pushed traditional concerns such as weather to the bottom of the list, with just 17% of travel planners now considering clear skies as a top priority.
In 2025, travelers will plan vacations filled with unforgettable, hands-on adventures. In HomeToGo’s travel research, nearly half (48%) of travelers said they planned a trip around a food and beverage experience, such as a gourmet festival or wine harvest. A close second is that 42% are excited about live music performances and concerts, and 41% are interested in sporting events. 37% incorporate natural wonders into their itineraries, from lunar eclipses to animal migrations, 30% are keen to attend skills workshops or classes, and 28% prioritize wellness retreats.
Trend 4: Timeless bake-cations
Whether it’s a honeymoon, an anniversary, or just a romantic rendezvous, couples are increasingly making travel a two-person affair. 50% of respondents to HomeToGo’s travel survey plan to jet off with their partner in 2025. Couples getaways, on the other hand, are popular among all age groups. Millennials are leading the pack, with 67% planning to travel with family, friends, pets or a partner rather than traveling alone in the coming year.
Island vacations are proving to be the number one choice for romantic retreats in 2025. Sri Lanka ranks as a popular island destination for spring and summer, with +138% year-over-year searches, followed by St. Kitts and Nevis (+121%), Sint Maarten (+80%). Interest in other island destinations increased during the fall and winter months, with demand for registrations in places such as Malta (+90% year-over-year searches), Bermuda (+85%), and Barbados (+80%). There has been a noticeable increase. ), Aruba (+57%).
Trend 5: Delay
Travelers are expected to expand beyond their typical summer stays, with 45% of respondents planning off-peak holidays to avoid crowds and stretch their budgets. Concerns about the climate are also driving this change, with 35% of travelers, led by 42% of Millennials, adjusting their travel plans to avoid extreme weather events such as heat waves.
In 2025, 66% of travelers will still seek a sunny beach escape, but many will look to destinations that are warm year-round rather than traveling during the hottest months. I am. Top trending spots for fall/winter 2025 include Lanzarote (+163%), Bali (+192%), Puerto Vallarta (+202%) and Playa del Carmen (+210%), according to HomeToGo data It will be. Travelers can enjoy the sun and sand without the high season crowds.
Trending destinations of 2025
HomeToGo uses detailed 2025 travel data, including HomeToGo’s unique insights on median property affordability, average length of stay, and average number of guests, along with statistics on weather conditions and experiential offerings to help you find the most We’ve identified and ranked the top 20 trends in the US. Next year’s destination. From Brazil’s big cities to the sunny spots of Spain’s islands, check out our top 10 previews below.
Rank Destination Epic Escapes Score Baecation Score Experiential Adventures Score Thrifty Trips Score Delaycations Score Total Score #1 Pahoa, Hawaii 5.81 9.57 5.63 9.42 10.00 40.43 #2 Port Isabel, Texas 7.86 10.00 5.41 8.35 7.68 39.30 10.00 9.96 6.13 7.93 5.00 39.02 #4 Laughlin, Nevada 7.67 9.97 5.77 9.33 6.25 38.99 #5 Yuma, Arizona 8.13 6.83 6.69 9.25 6.79 37.69 #6 Beaverton, Oregon 8.47 7.09 6.79 9.73 5.18 26 #7 Gulfport, Mississippi 6.2 1 9.36 6.35 7.24 6.79 35.95 #8 Lakeha Vas City, AZ 8.03 6.04 6.65 7.91 6.79 35.42 #9 Redondo Beach, CA 6.19 9.81 6.61 5.00 7.68 35.29 #10 Venice, CA 7.31 7.66 6.20 6.40 7.68 35.25
Vicky is the co-founder and editor-in-chief of the TravelDailyNews Media Network. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor’s degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales.
She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
