Shortly after Labor Day, about 40 employees were laid off at Goop, the celebrity lifestyle and wellness company founded and run by Gwyneth Paltrow. Among the departures was former Google marketing chief CMO Lauren Johnston, who joined the company just eight months ago. Needless to say, the 16-year-old e-commerce company remains unprofitable and the atmosphere is less than perfect. Last June, shortly after I wrote an article revealing that Good.clean.goop, Goop’s affordable beauty and health product line, was in Target’s “bottom 15,” Paltrow An investigation has been launched into who exactly leaked the statistics. In the aftermath, several people were fired, but ultimately for unrelated reasons.
The company’s policy is that the drama of turmoil over the past year is a byproduct of overdue restructuring, with insiders saying a combination of slimming the team and streamlining the business to focus on a few key categories will ultimately result in The company claims that it should be able to achieve profitability. But Goop’s longstanding struggle with whether to surround Paltrow with more experienced executives or implement a more consistent strategy continues to plague the brand.
