Glow Recipe is celebrating its 10th anniversary by celebrating the beauty founder’s Korean heritage with a pop-up in Los Angeles on Friday.
“We’ve always had a great customer base in Los Angeles, and we held our first pop-up at the Globe in 2018,” co-founder and co-CEO Christine Chan told WWD in a statement. She and business partner Sara Lee first launched the company in New York in 2014 as a curation of K-beauty products before introducing their own skincare brand in 2017.
They’re calling the experience “Night Market,” an interactive nighttime event where guests can enjoy free Korean sweets (from manufacturers like Lotte), vendors, photo booths, Glow Recipe product giveaways, and more. The brand is bringing back popular out-of-print products for a limited time, including Watermelon Glow Jelly Sheet Mask, Banana Soufflé Moisture Cream, and Watermelon Glow Lip Pop, which will be available in October on sephora.com and glowrecipe.com. , both return in November. Participants can also take home a Sephora gift card. The retailer, a longtime partner, is co-hosting the event.
“Sephora has been a great partner to Glow Recipe since its inception, when we installed the ‘Next Big Thing’ wall in every Sephora door nationwide in 2017,” said Co-Founder and Co-CEO Lee. .
WWD reports that Glow Recipe continues to grow year after year, with retail sales doubling to $300 million last year. The brand has driven growth by entering new markets since its Sephora France debut in 2023, including Mexico, where it has 38 Sephora doors, and an additional 14 European markets.
“In December, we will be launching an incredibly innovative new moisturizer and will be previewing the formula to our guests at the LA Night Market,” Lee added of what’s to come. “Ahead of its launch, you can test out the moisturizer’s unique, luxurious texture and learn a little about this formula that goes beyond your typical moisturizer. Powerful active ingredients leave skin feeling truly hydrated and hydrated. Masu.”
Night Market unites the Los Angeles community while supporting Act to Change, an organization dedicated to ending bullying among the Asian American Pacific Islander community, through the donation of Glow Recipe, the brand said. said. The event continues through Saturday before heading to New York City on November 15th and 16th.
“We started Glow Recipe because Sarah and I grew up thinking of skin care as a shared and joyful ritual, something we learned directly from our mothers and grandmothers,” Chan says.
LA pop-up rendering. Provided by Glow Recipe
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