The hottest new wellness collaboration brings the power of functional mushrooms to your favorite spin studio
Power partnership in wellness
The wellness world’s newest power couple has arrived. DIRTEA, a rising star in functional mushroom supplements, has partnered with fitness phenomenon SoulCycle to bring innovative wellness products to riders around the world. This collaboration will revolutionize the way fitness enthusiasts approach their pre- and post-workout routines.
mushroom movement
If you’ve been paying attention to the wellness scene lately, you may have noticed that functional mushrooms are emerging as the latest must-have supplement. Thanks to this groundbreaking partnership, SoulCycle riders can easily incorporate these powerful ingredients into their fitness journeys, whether they’re training in Notting Hill or powering up a class on Miami’s South Beach. You can.
what’s on offer
“This is more than just product placement,” explains Andrew Salter, co-founder and CMO of DIRTEA. “It’s about creating a complete wellness experience that goes beyond the bike.”
The brand range includes:
Lion’s Mane gummies to improve concentration Charga gummies to boost immunity Cordyceps sinensis gummies to replenish energy Tremella gummies to hydrate Special blend of matcha and coffee
These products will be available at SoulCycle’s most prominent locations, including the following studios:
London (Notting Hill and Soho) Miami (South Beach) New York (Noho) Los Angeles (West Hollywood) Boston (Chestnut Hill)
Where fitness and function meet
What makes this partnership particularly interesting is how it bridges the gap between high-intensity training and natural wellness solutions. DIRTEA’s products are designed to support everything important for anyone serious about their fitness routine, from mental clarity and energy to hydration and recovery.
Star power and popularity
The brand has already caught the attention of wellness enthusiasts and celebrities, with a long list of supporters including:
Rita Ora Bear Grylls (Investor and Global Ambassador) Benedict Cumberbatch Fern Cotton Charlotte Tilbury
Their products have also won impressive accolades, including recognition at the 2024 Tatler Beauty Awards for their Lion’s Mane gummies.
the future of fitness
SoulCycle’s decision to partner with DIRTEA reflects a broader trend in the fitness industry: a growing understanding that what happens before and after a workout is just as important as the exercise itself.
“We’re always looking for innovative ways to improve riders’ health journeys,” says Namita Gupta, Director of Strategic Partnerships at SoulCycle. “DIRTEA represents the advanced wellness solutions our community craves.”
Accessibility for everyone
If you don’t have a SoulCycle studio near you, don’t worry. The partnership includes special online offers for riders around the world, making these functional mushroom products available to anyone looking to improve their wellness routine.
strong start
The collaboration began with an energetic event at SoulCycle’s Notting Hill studio, where riders were able to experience first-hand how DIRTEA’s products can complement their training routines. If this enthusiastic response is any indication, we may be on the cusp of a new fitness trend that combines SoulCycle’s high-energy atmosphere with the natural benefits of functional mushrooms.
Looking to the future
As wellness continues to evolve beyond traditional boundaries, partnerships like this one between DIRTEA and SoulCycle demonstrate how brands are adapting to the sophisticated needs of health-conscious consumers . Whether you’re an avid SoulCycle rider or simply interested in natural wellness solutions, this collaboration offers an exciting glimpse into the future of fitness and wellness integration.
To learn more about DIRTEA’s wide range of products and the SoulCycle class schedule, visit dirteaworld.com and soul-cycle.com.
