Former UBS chief executive Ralph Hammers has been appointed external senior advisor to Arta Finance, an AI-based digital asset management startup founded by a former Google executive.
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Hammers, who left UBS last year, also acquired a stake in Alta, joining a number of early-stage investors including former Google CEO Eric Schmidt.
Arta, led by former Google vice president Caesar Sengupta, emerged from stealth in 2022 promising to bring the kinds of financial tools and products typically reserved for the ultra-wealthy to a broader audience.
The firm offers its clients AI CoPilot, which, according to its website, “employs a team of investment analysts, researchers, and bankers dedicated to helping build and monitor public market portfolios. “It’s like having one.”
Arta will initially launch for accredited investors in the US, then land in Singapore, with plans to enter more markets, including India.
In an interview with Bloomberg about his involvement, Hammers said: “My career is really at the crossroads where technology and finance meet, and what I see here is that my career is coming together to help these people.”
Hamas joined UBS in 2020 after 29 years at Dutch lender ING. But he left the company shortly after UBS acquired Credit Suisse last year, and was replaced by his predecessor, Sergio Ermotti.